🏡 10 Reasons You Didn't Get The Listing (Doh!)

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Good morning, agents. 🌞 You thought you had it... but the seller went with someone else. Why?

In today’s episode, we're breaking down the 10 most common reasons agents lose listings — and how to avoid them.

No fluff. Just real talk and real solutions. 🏡

Let’s get started! 🚀

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10 REASONS YOU DIDN'T GET THE LISTING (DOH!)

PART ONE

In real estate, securing listings is the pinnacle of skill, demanding sharp mental labor compared to the physical hustle of working with buyers. Yet, many agents accept a mere 50% success rate on listing appointments, a standard that’s simply unacceptable. If you wouldn’t tolerate a 50% grade from your kids, why settle for it in your career? Listings are the backbone of a thriving, lucrative real estate business, offering financial security, emotional stability, and more free time. Becoming a masterful listing agent is challenging but essential—failing to hone this skill is a liability. Here are the top 10 reasons agents walk away from listing appointments empty-handed, plus actionable secrets to turn things around.

The Top 10 Reasons You Didn’t Get the Listing

1. You Assumed It Was Yours and Got Lazy

Taking a listing for granted is a fatal mistake. Showing up late, skipping a polished presentation, or failing to prequalify the seller signals disrespect. Being sloppy with pricing or rescheduling carelessly can also tank your chances. Always look sharp, sound confident, and treat every appointment like it’s your only shot.

HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

2. You Didn’t Know You Were Competing

If you’re unaware other agents are in the mix, you’re already behind. Use our prequalification script to uncover competition. Pro tip: aim to present last—it’s the closing position, giving you the final word to seal the deal.

3. You Didn’t Know the Seller’s Price Expectations

Walking in blind to the seller’s pricing mindset is a rookie error. They might know about private sales, flips or other off-market intel. Ask questions upfront to align your Comparative Market Analysis (CMA) with their reality.

Use our Prequalification Script to avoid this mistake! There's a script for that.....

4. You Lacked Neighborhood Expertise.

Authority comes from knowledge. If you can’t rattle off the neighborhood’s average Days on Market, list-to-sell price ratios, or trends, you’ll lose credibility. Secret: Preview competing properties and master hyper-local stats to own the conversation.

5. You Were Inflexible on Commission or Pricing

Stonewalling on commission or price without a game plan makes sellers feel defeated. Phrases like “No. Any other questions?” shut down trust. Secret: Use Unique Selling Propositions to avoid hearing objections at the end of your presentation. The Pre Listing Package you get in Premier Coaching covers all the bases so you don't have to live in fear of conflict!

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

AND THAT'S A WRAP!

Thanks for the support,

—Tim & Julie Harris
Harris Real Estate Daily

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