🏡 10 Reasons You Didn't Get The Listing (Doh!) (Part 2)

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Good morning, agents.☀️ In Part 2 of this no-fluff series, we’re diving into more of the real reasons agents lose listings — the ones no one talks about, but everyone experiences.

If you're serious about landing the next one, this is your blueprint.

Let’s turn that “Doh!” into a signed contract.👇🔥

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DATABASE DUMPSTER FIRE OR LEAD GENERATION MACHINE?

PART TWO

6. You Relied on a Canned Presentation

Generic slide decks scream laziness. Instead, ask what the seller values most, and tailor your pitch to their needs. Secret: Showing you’ve listened builds trust faster than any pre-packaged spiel. What is the seller's motivation, time frame and priorities? Speak to those versus assuming everyone is the same!

7. You Showed Up Late

Tardiness is a dealbreaker, signaling disrespect before you even start. Secret: Early is on time—arrive five minutes ahead, don’t park in their driveway, and confirm the appointment in advance. Professionalism commands respect.

8. Your Pre-Listing Package Was Weak or Nonexistent

A stellar pre-listing package sets you up to close, not scramble. Without one, or if it’s exactly like everyone else's in your brokerage, you’ll face objections at the end instead of signing papers. Secret: Use The Pre Listing Package in conjunction with the Pre Qualification Scripts, and closing will be a breeze.

9. You Didn’t Close

Leaving with a vague “I’ll follow up” means you missed the mark. Closing is about confidently asking for the signature, not hoping they’ll call you back. Practice a clear, respectful close to seal the deal on the spot. Ask for the business.

Secret: Closing is the logical ending to a great presentation.

10. You Overdid Prequalifying and Talked Yourself Out

Prequalifying is crucial, but looking for a reason not to go could indicate you lack confidence and are avoiding perceived conflict. Just because they want $10,000 more than your Market Analysis says doesn't mean they aren't a great listing! If they have to sell, you have to list!

Bonus: You Weren’t Ready for Common Objections

Sellers throw curveballs like “I’m listing with a friend,” “I want the neighborhood expert,” or “Why don’t you have my comps?” Failing to anticipate these stalls you out. Secret: Research competing agents—know their expired rates, sales stats, and license history. Use your prequalification script to uncover who else they’re considering.

The Biggest Mistake of All

The root of all these issues? Not generating enough leads to practice and refine your skills. Without a steady stream of listing opportunities, you can’t afford to learn on the job. Lead generation is the foundation of earning while you master the craft.

How to Polish Your Listing Skills

You don’t need to be perfect at everything, but certain habits are non-negotiable:

• Generate leads consistently to keep opportunities flowing.

• Follow up fast—speed wins trust.

• Use a proven prequalification script every time to set the stage.

• Send a killer pre-listing package to preempt objections.

• Follow the 7-step listing process for predictable success.

• Arrive ten minutes early to every appointment.

• Ask questions and customize your pitch to the seller’s priorities.

• Follow up relentlessly if you don’t get the listing on the spot.

Consider joining Premier Coaching to accelerate your growth, stay accountable, and master these skills faster. The goal? A 100% listing success rate—only passing on listings you don’t want.

The Path to Listing Mastery

Great listing agents aren’t born—they’re made through deliberate practice and coaching. Relying solely on friends, family, and referrals caps your income and limits your growth. Listings are the most challenging, skill-intensive, and highest-paid part of real estate. Invest in developing these skills to break free from the pack and build a business that thrives. Secret: Every agent you know without a stack of listings is missing one thing—commitment to the craft. Make yours today.

Ready to dominate every listing appointment?

Join Premier Coaching and gain access to our complete listing presentation system, pre-listing packages, objection handlers, roleplay sessions, and more.

 Visit PremierCoaching.com to enroll and start winning more listings today.

AND THAT'S A WRAP!

Your next big win is waiting. 🏆,

—Tim & Julie Harris
Harris Real Estate Daily

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