🏡 10 Simple Strategies to Perfectly Price Listings

Good morning, real estate rockstars! 🌟 The days of wild bidding wars are behind us.

Pricing has taken center stage in today’s market, where buyers are more discerning and sellers are adjusting their expectations.

Nailing the right price upfront can make or break your deals—and your reputation.

Here’s how to master the art of pricing like a pro.

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10 SIMPLE STRATEGIES TO PERFECTLY PRICE LISTINGS 🎯

1. Master Your CMA Game 🧠

Comparable Market Analysis (CMA) isn’t just a box to check—it’s your secret weapon.

• Start by practicing CMAs with your broker. Do one together, then tackle three solo and compare notes.

• Identify your pricing weak spots. Are you better with starter homes but shaky on luxury properties? Pinpoint areas for improvement.

Pro Tip: Practice = Confidence. Don’t wing it when pricing a $1M property.

2. Don’t Ignore Pendings and Actives 📊

Sold comps tell you where the market was, but pendings and actives show where it’s headed.

• Pendings reveal current buyer behavior. Actives show the competition.

Ask: What price ranges are flying off the shelves? Which are gathering dust?

3. Take an Appraisal Class 🎓

Sure, it’s not the most thrilling way to spend your day, but appraisers see pricing through a different lens.

• Learn 4–5 pricing methods that complement your CMA skills.

• Gain insight into how condition, location, and market trends influence appraised values.

Pro Tip: Think of it as sharpening your tools for those tricky properties that don’t fit the mold.

4. Preview, Preview, Preview 🏠

Walkthroughs aren’t just for buyers—they’re for you too.

• See 5 homes daily for 2 weeks. Start at the lower end of the market, then work your way up.

• Learn what $400K buys in your town versus $1M. Compare semi-custom builds to full custom homes.

Pro Insight: When you know every neighborhood like the back of your hand, you’ll exude confidence during listing presentations.

5. Get Cozy with New Construction 🚧

New builds often set the tone for pricing in nearby areas.

• Tour new construction developments regularly.

• Build relationships with sales reps and builders—they can share buyer trends and incentives.

Fun Fact: These relationships can also generate buyer leads for you.

6. Scope Out the Competition 🕵️

Before every listing appointment, preview competing homes in the same price range.

• Sellers will love hearing, “I toured your competition yesterday, and here’s how we’ll beat them.”

Bonus: This habit keeps your pricing razor-sharp over time.

7. Hit the Open Houses 🛋️

Weekends aren’t just for brunch—they’re for research.

• Visit open houses to see how homes in similar neighborhoods stack up.

• Take notes on amenities, layouts, and finishes that influence price differences.

Pro Tip: Understand why two seemingly identical homes might sell for drastically different prices.

8. Become an MLS Ninja 💻

Your MLS is a goldmine of data—use it daily.

• Check hot sheets to track new listings, price reductions, and market trends.

• Identify which areas are heating up or cooling down.

Hack: Apps like ListReports.com can help you spot trends in minutes.

9. Befriend an Appraiser 🤝

Got an oddball property? Call in the cavalry.

• Build a relationship with a local appraiser who can give you guidance on unique listings.

• Use their expertise for properties with no clear comps.

Pro Move: Invite them for coffee—those insights are priceless.

10. Join Premier Coaching 🥇

Pricing mastery isn’t just a skill—it’s a superpower.

• With Premier Coaching, you’ll get daily sessions to refine your pricing strategies, tackle challenges, and build confidence.

• Learn scripts, techniques, and insider tips from certified coaches who’ve been in the trenches.

Ready to level up? Sign up for FREE at PremierCoaching.com.

WRAPPING UP

Pricing isn’t just about numbers—it’s about strategy, expertise, and confidence.

When you know your market, anticipate trends, and back your recommendations with data, you’ll not only win listings but also sell them faster.

• 💡 Homework: Choose one strategy to implement this week and share your results with us. Let’s make pricing your secret weapon for 2025!

• 🎧 Catch more tips and tricks on today’s podcast: Tim and Julie Harris Podcast.

Go crush it, agents! 🚀

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

Have a great day,

Tim & Julie Harris
Harris Real Estate Daily

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