🏡 12 Months, 1 Mission: Be the Agent Everyone Calls First

Good evening, agents! 🌓 This year, we’re focusing on one big goal: becoming the first agent people think of when they need help.

Over the next 12 months, we’ll take it one step at a time. Each month will focus on something important—like building trust, getting more leads, and staying top of mind. You’ll get easy tips, ideas that work, and small actions you can take right away.

Let’s grow your business and make sure you are the agent everyone calls first. 💰🏡

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🎯 12 MONTHS, 1 MISSION: BE THE AGENT EVERYONE CALLS FIRST

Note: There are several categories of events:

• Events you create, promote, and manage yourself

• Events you sponsor (created by others)

• Small group gatherings for select segments of your database

Monthly, Quarterly & Seasonal Event Ideas

January

• Option 1: Host a Happy New Year Party

• Option 2: Send a “How to Winterize Your Home” video message
  (Perfect if your area is experiencing snow or blizzard conditions. Include preparedness tips, emergency contacts, or recommendations for local snowblower retailers.)

February

• Pop-By Idea: Use Red Hot candies with a tag: “It might be cold outside, but the market is red hot!”

• Valentine Referral Gift: Use heart-shaped candy or heart candles with a message like “I referrals!”
  Great for:

  • Door knocking

  • Lead follow-up

  • Open house giveaways

  • Closing table surprises

  • Delivering to new build reps in exchange for resale referrals

Spring

• Tax Time Tip: Send free CMAs and closing statements to last year’s clients.
  Record a video email offering updated market analysis and follow up with personal phone calls.

• Adopt-a-Pet Promo: “Buy or Sell With Me / Adopt a Pet for Free”
  Partner with your local ASPCA or animal shelter. Promote via:

  • Video to your database

  • Individual invites via phone

  • Social media
    Tip: Press releases are easy to get published and this kind of event attracts great media attention.

May

• Memorial Day Parade Participation (especially relevant in military or historic towns)

  • Pass out candy, water bottles, or American flags

  • Record a Facebook Live or short video about VA loans

  • Door knock with red, white, and blue candy and mini flags

June

• “Paper ‘n Pancakes” Shredding Party

  • Rent a shredding truck + a pancake food truck

  • Host at your office, a clubhouse, or an events center
    Surprisingly high turnout and low cost!

Summer (Tornado/Hurricane/Fire Season)

• Disaster Relief Donation Drive

  • Accept donations at your office or home office

  • Door knock to collect items

  • Submit to local papers and news stations for coverage

Late Summer / Fall

• Host a Blood Drive with the American Red Cross

  • They bring the BloodMobile

  • They’ll help with outreach to boost turnout

  • Bonus: They’ll often promote YOU as the organizer!

October

• Pumpkin-Fest!

  • Host at your home, a clubhouse, school, library, or recreation center

  • Buy pumpkins wholesale

  • Invite your neighborhood, community clubs, past clients, and sphere

  • Add apple cider or partner with a local coffee shop for refreshments
    Pro tip: Think about who in your database owns a bakery, café, or other small business and support them!

November (Thanksgiving)

• Host a Thanksgiving Food Drive

  • Promote on social media, website, email

  • Submit press releases for local news

  • Partner with a food pantry, church, or synagogue

  • Consider a “Friendsgiving” dinner for your VIP clients

  • Sponsor local families in need with a surprise turkey dinner

December (Holiday Season)

• Holiday Toy Drive

  • Partner with your local police or fire department

  • Use your office or home as a drop-off point

  • Send thank-you cards, share photos on Facebook, and reach out to local media for feature coverage

• The Wrapping Paper Project

  • Attach a note to a roll of wrapping paper:
    “Don’t get wrapped up with the wrong real estate agent!”

  • Add: Gift stickers with a tag that says “Stick with me for all your real estate needs!”

  • Tie it with a candy cane and ribbon

  • Use for:

    • Open houses

    • Past client pop-bys

    • Farming

    • Delivering to Expireds and FSBOs

• Holiday Cards & Photo Booth Idea

  • Send your cards early—beat the rush!

  • Consider Thanksgiving cards to avoid December overload

  • Rent a photo booth or hire a photographer to offer free holiday card photos for your database
    This always gets huge turnout and tons of goodwill.

• Play the YES Game!

  • Say YES to all the holiday party invites you receive in Q4

  • Show up, be social, and use each event to deepen relationships with your sphere

FINAL TAKEAWAY

FACT:

You must make more contact, more frequently than you think to get results from this spoke. And every time you do, ASK:

FACT:

The more consistent you are, the more referrals you'll get—not just from your clients, but from their centers of influence as well.

TAKE ACTION TODAY

👉 Need more help staying on track? 

Get the exact systems and coaching that top agents use to win in ANY market.

Sign up for free at PremierCoaching.com and start building your momentum today!

AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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