🏡 5 Days to New Construction Mastery for Realtors

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Good evening. Did you know that new construction homes make up over 30% of today’s housing inventory? That’s right—if you’re not tapping into this market, you’re leaving money on the table.

Buyers want options, and builders are serving them up. Your mission? Become the new construction guru of your market in just five days.

Grab your hard hats (or just your laptops), and let’s get to work.

Here's the ultimate game plan to crush it in new construction real estate. 👇

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5 DAYS TO NEW CONSTRUCTION MASTERY FOR REALTORS

Day 1: Map the Market 🗺️

Start by identifying and mapping all the new construction neighborhoods in your area. Use Google Maps or your favorite navigation app to create a route hitting 5 developments per day for the next 5 days. If you have fewer neighborhoods, expand your search or focus on areas with high buyer demand.

🚪 Action Steps:

• Visit each model home and get a full tour.

• Chat with the sales reps—they’re your new best friends.

• Join their email lists for inventory updates.

💡 Pro Tip: While you're out there, note the neighborhoods' vibes—schools, amenities, and the "wow factor." These details sell homes.

Day 2: Prioritize Your Buyers 🎯

Who in your pipeline is the perfect fit for new construction? Focus on these clients first. Builders are offering incentives like never before—think rate buy-downs and free upgrades. Your buyers will thank you for introducing them to these opportunities.

🤝 Action Steps:

• Set appointments to meet your buyers at model homes.

• Get them registered with the builder so you’re locked in for commissions.

• Discuss incentives, financing options, and timelines.

💡 Pro Tip: Use these visits to strengthen your client relationships. Helping buyers navigate new construction makes you the MVP.

Day 3: Create Your New Construction Database 📊

It’s time to get organized. Build your own New Construction MLS using a Google Sheet. This is your secret weapon for staying ahead of the game.

📋 Track This Info:

• Builder/Developer name and neighborhood.

• Price range and home types.

• Realtor commission structure and bonuses.

• Buyer registration requirements.

• Current incentives (e.g., free appliances or closing cost coverage).

💡 Pro Tip: Add columns for HOA details, school ratings, and amenities—it’s the little things that make you the go-to expert.

Day 4: Get Social and Go Live 🎥

Let the world know you’re the new construction pro. Use your social media platforms to share what you’ve learned and drive leads.

📱 Action Steps:

• Host a Facebook Live from a model home, highlighting its features and perks.

• Record short videos for Instagram or TikTok showcasing different neighborhoods.

• Post on YouTube with titles like “Top 5 New Construction Deals in [Your City].”

💡 Pro Tip: Engage with comments immediately—those could be your next clients.

Day 5: Build Builder Relationships 🤝

Your relationships with builders and their sales reps are gold. They’re your direct line to inventory, upcoming developments, and potential referral leads.

📞 Action Steps:

• Schedule regular check-ins with sales reps to stay updated on inventory and incentives.

• Ask reps for resale leads when their buyers need to sell before building.

• Look for land opportunities that builders may need and position yourself as the connector.

💡 Pro Tip: Builders often have unsold spec homes they’d love you to list—don’t hesitate to ask!

THE MASTERY MINDSET: NEVER STOP LEARNING

Once you’ve completed this 5-day plan, keep the momentum going:

• ✅ Continue visiting neighborhoods monthly to stay updated.

• ✅ Track builder trends and market changes using Google Alerts.

• ✅ Look for ways to refine your approach and scale this lead-generation spoke.

WHY THIS MATTERS

If 30% of the market is new construction and it’s not 30% of your business yet, it’s time to level up.

Commit to this 5-day plan, and you’ll dominate the space, creating new opportunities for buyers, sellers, and developers.

Ready to master this niche? 🚀 Start today and see how far five days can take you.

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

Keep learning, keep building,

Tim & Julie Harris
Harris Real Estate Daily

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