🏡 5 Proven Strategies to Crush Your Competition in 2025!

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Good morning, agents. 🌞 We’re almost halfway through 2025—are you on track to hit your goals? The market isn’t slowing down, and neither is your competition. In today’s podcast, we’re breaking down 5 proven strategies top agents are using right now to gain an edge, win listings, and stay ahead in a shifting landscape.

If you’re ready to finish the year stronger than you started, let’s dive in.🏡

Let’s get started! 🚀

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5 PROVEN STRATEGIES TO CRUSH YOUR COMPETITION IN 2025!

As a real estate agent, you likely close most deals with people who already know and trust you—friends, family, or past clients. That’s fantastic… until those “easy” deals dry up. In 2025’s competitive market, with 5% more inventory (per Altos Research) and buyers and sellers weighing multiple agents or even FSBOs, relying on your existing network isn’t enough. When you meet a new prospect who’s interviewing other agents or whose spouse has another agent in mind, can you confidently win their trust and secure their business? If that thought sparks even a hint of nerves, it’s time to upgrade everything. Here are five proven strategies, drawn from our Premier and Elite Coaching programs, to outshine the competition, win every listing and buyer agreement, and make 2025 your million-dollar year.

1. Upgrade Your Presentations to Win Every Deal

Your presentations are your competitive edge. To close 90%+ of your appointments, you need a polished, unique Listing Presentation, a Pre-Listing Package, and a Buyer Presentation that answers, “Why should I hire you over another agent or go FSBO?” These tools, emphasized in our Premier Coaching, are non-negotiable in today’s market.

Self-Assessment:

• Do you have a Listing Presentation, Pre-Listing Package, and Buyer Presentation?

• Are you consistently using them in every appointment?

• Are you signing contracts at least 90% of the time?

• Are your presentations unique to you, or do they blend in with every other agent’s at your brokerage?

• Do they clearly articulate your value, addressing why clients should choose you over competitors or no agent at all?

If you answered “yes” to all, you’re likely listing 1–4 homes per month, assuming you’re generating leads (more on that later). If you answered “no” to any, it’s time to revamp. A generic presentation won’t cut it when a seller’s cousin is an agent or a buyer is tempted by a FSBO.

Action Step: Join Premier Coaching to access our proven Listing and Buyer Presentation templates, designed to close at 90%+ rates. Customize them with your unique value proposition, like your Ethical Real Estate Professional (EREP) designation from ethicalrealestateprofessional.com, to stand out. Practice daily to deliver with confidence.

Success Secret: A tailored presentation that screams “I’m the best choice” can turn a skeptical $2 million seller into a signed client. Use our Pre-Listing Package to impress before you even walk in the door.

2. Upgrade Your Lead Generation for Predictable Results

Consistent lead generation is the lifeblood of your business. In a market where 45% of buyers prioritize closing cost assistance (per NAR), you need a steady stream of qualified leads to meet your income goals. Our Premier Coaching Spokes in the Wheel model—covering FSBOs, expireds, past clients, and more—ensures you’re never wondering where your next deal will come from.

Self-Assessment:

• Are you generating enough leads to meet or exceed your monthly income goals (e.g., 10 leads/week for $100,000 annual commissions)?

• Are you converting leads to appointments and appointments to signed contracts?

• Are you actively working all spokes (e.g., calling past clients, door-knocking, social media)?

• Do you feel in control of your pipeline, or are you scrambling for deals?

Action Step: Implement the Spokes in the Wheel model from Premier Coaching. Start with one spoke—say, calling 10 past clients daily using our scripts—and add a new spoke each week. Track leads in a CRM to ensure follow-up. For example, use the Seller’s Prequalification script to qualify FSBO leads quickly.

Success Secret: Agents who generate 10+ leads weekly and convert 20% to appointments list 2–3 homes monthly. Control your pipeline, and you’ll never fear a dry spell.

3. Upgrade Your Marketing Materials for a Professional Edge

Your marketing materials—business cards, website, social media, and presentation packets—must scream professionalism to win high-end clients. A cohesive, polished look builds trust, especially for million-dollar listings where sellers expect excellence.

Self-Assessment:

• Do your photo, logo, and colors match across all assets (online and offline)?

• Do you look consistent and professional on every platform, from Instagram to yard signs?

• Would a seller with a $2 million home—double your average sale price—hire you based on your materials?

Action Step: Audit your marketing materials today. Update your headshot, logo, and colors to align across all platforms. Invest in high-quality business cards and a website showcasing your EREP designation. Use Premier Coaching’s Marketing Makeover Guide to create assets that impress luxury clients.

Success Secret: A unified brand can sway a $1.5 million seller who’s comparing you to a competitor. Professional materials signal you’re worth every penny of your commission.

4. Upgrade Your Personal Presentation

How you present yourself—wardrobe, grooming, accessories, and tech—shapes clients’ first impressions. As outlined in the “Upgrade Everything” chapter of our best-selling book, Harris Rules, small changes can make you the go-to agent for any price range or personality.

Self-Assessment:

• Is your wardrobe (suits, dresses, shoes) polished and modern?

• Are your haircut, glasses, nails, and accessories professional?

• Are you using outdated tech (e.g., an iPhone 5 or AOL email)?

Action Step: Review Harris Rules and commit to one upgrade: buy a new blazer, schedule a haircut, or switch to a professional Gmail account. Carry a sleek briefcase or purse to appointments. Enroll in the EREP designation to project ethical excellence, setting you apart in every meeting.

Success Secret: An agent who looks like a million bucks wins the $1 million listing over a competitor with scuffed shoes and a Hotmail address.

5. Upgrade Your Coaching for Next-Level Results

To crush the competition, you need world-class coaching. Whether you’re new to the game or a seasoned agent, the right program accelerates your success. Our Premier and Elite Coaching programs provide scripts, accountability, and a community of million-dollar agents to keep you on track.

Self-Assessment:

• Are you in Premier Coaching but ready for one-on-one guidance with Elite Coaching?

• Are you in another program but not seeing results (e.g., inconsistent closings, stagnant income)?

• Do you lack a coach to hold you accountable?

Action Step: If you’re not getting results, upgrade to Premier Coaching for free today at [email protected] or DM us on X @TimAndJulie. If you’re in Premier, level up to Elite for personalized strategies. Commit to weekly coaching calls to refine your presentations and lead generation.

Success Secret: Coached agents close 3x more deals than solo agents. Premier Coaching’s scripts, like the Buyer Presentation Checklist, turn prospects into signed contracts.

Take Action Now

Don’t let another deal slip to a competitor or FSBO! Upgrade your presentations, lead generation, marketing, personal style, and coaching today to crush the competition in 2025.

Go to today's mastermind at HarrisMasterMind.com

Join Premier Coaching for free to access proven tools like the Listing Presentation Template and Spokes in the Wheel model.

Read Harris Rules for more tips, and earn your EREP designation at ethicalrealestateprofessional.com to win every client’s trust. Your next million-dollar listing is waiting—go get it!

AND THAT'S A WRAP!

Thanks for the support,

—Tim & Julie Harris
Harris Real Estate Daily

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