🏡 7 Leadership $ecrets to Skyrocket Your Real Estate Success!

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Good evening, agents.🌓 Great agents don’t just sell—they lead. Today, we’re sharing 7 powerful leadership secrets that top producers use to build stronger teams, make smarter decisions, and drive serious results. Whether you’re solo or scaling, these tips will level up your business fast.

Let’s dive in.👇🔥

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IN PARTNERSHIP WITH MASTERWORKS

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7 LEADERSHIP $ECRETS TO SKYROCKET YOUR REAL ESTATE SUCCESS!

In a cutthroat real estate market where 71% of licensed Realtors sold zero homes in 2024, leadership isn’t a luxury—it’s your lifeline. You’re not just an agent; you’re the CEO of your business, and it’s time to act like it. The difference between scraping by and banking millions lies in leading with grit, strategy, and heart. Here are eight battle-tested leadership secrets, infused with our Premier Coaching mantras, to transform you into a deal-closing machine. Get ready to take control, grind hard, and build an empire—because if it’s meant to be, it’s up to you!

1. Seize the Helm: You’re the CEO!

Nobody’s handing you a golden ticket. In 2024, 71% of Realtors flopped because they let the market, the NAR lawsuit, higher rates, or just plain excuses run the show.. You’re different.  Instead, simply say: “If it’s meant to be, it’s up to me!” and own your business like a boss. Set a clear target for yourself, and for each salesperson on your team—5 new leads weekly—and make it non-negotiable. Tonight, script three daily actions: call 10 expired listings, email 5 past clients, door-knock 20 homes. Execute tomorrow, no whining. Your empire starts with you at the wheel—lead or get left behind!

Action: Hold a 10 minute Zoom meeting with your team and commit to your action steps for the week.

2. Grind the Grit: Repetitious Boredom DOES Pay Off.

Want to bank $561,600 a year? Convert one lead weekly at a 2.7% commission, and it’s yours [RedX, Lead Conversion Math]. But that means doing “what you don’t want to do when you don’t want to do it at a high level!” Cold calls, FSBO follow-ups, price-cut battles—top agents thrive on discomfort. Commit to 15 lead-gen calls daily for 30 days, setting pre qualified appointments, or continuing to prospect until you do. Review results nightly to sharpen your game. Hard work isn’t optional; it’s the line between closers and wannabes.

Action: Join Premier Coaching today so you and your team can utilize our 90 day Massive Action Plan.  You'll be surrounded by like minded real estate professionals on the daily, semi private coaching calls with our Harris Certified Coaches.

3. Use Proven Scripts versus winging it.

Forget arm-twisting clients or barking at your team. Ask killer questions like “What’s your ideal closing date?” or “What's next with your moving plans?” to unlock their needs. In 2023, 88% of buyers said agent communication was their top priority [NAR, 2023 Buyer Survey]. Remember: “If it’s meant to be, it’s up to me!”

Practice your scripts on real prospects. Whether that's using your F-O-R-D script (Family, Occupation, Recreation, Dreams) with your past clients or sphere, or integrating our For Rent By Owner script into your daily dialing, the best role play partners are actual prospects.

Action: Follow your daily proactive lead generation schedule without fail.

4. Own the Flops: Fix, Don’t Blame!

Listing tanked? Deal fell apart? Don’t cry about rates or inventory—grab the reins and fix it, chanting “do what you don’t want to do when you don't want to do it at the highest level.” Fast action saves 20% of lost deals [Inman, Deal Recovery Reports]. Show your leadership skills by helping your agents make it to the closing finish line.

When a deal stalls, don't just report the problem, bring them at least 2 solutions.  Accountability isn’t sexy, but it’s your ticket to an empire. Own the mess, close the deal!  Problems don't get better with age.  Strive to be one step ahead at all times, through implementing systems and strategies that work. Coaching helps with this. Don't try to reinvent the wheel when you don't 'have to.

Action: Use the Seller's 12-week communication plan from Premier Coaching. Don't allow your agents to be 'secret agents'.

5. Kill the Ego: Serve, Don’t Swagger!

Ego’s a deal-killer. In 2024, 65% of agents lost clients because they couldn’t play nice with lenders, stagers, or admins [Bright MLS, 2024 Client Retention Study]. Share the wins and put clients first, saying “If it’s meant to be, it’s up to me!” to stay humble. Every Friday, email your team members a specific thank-you (e.g., “Jenny, your photos totally sold that cottage!”).

Action: Have a team appreciation event once per quarter. Celebrate their wins and set new goals for the following quarter.

6. Keep Calm and Carry On!

Panic is for rookies. Pause, strategize, and strike with purpose, doing what you don't want to do when you don't want to do it, but do it at the highest level. Daily planning drives 80% of top agents’ success [Inman, Top Agent Productivity Stats]. Choose 3 dollar productive activities daily.  Every team member should follow this.

Action: Start a What's App or a Workplace app for the team to set goals, celebrate wins, ask questions and hold eachother accountable.

7. All Rowers, No Riders!

Leadership’s a daily grind—no freeloaders allowed.  Cut dead weight; build a team of hustlers. In 2024, 90% of failed brokerages crashed because of passive leaders [Inman, Brokerage Failure Reports]. Monthly, audit your team’s stats—leads generated, deals closed. Hold 1:1s with laggers, set 30-day KPIs, or fire them. Row hard, or your ship sinks!

Action: Schedule monthly and quarterly reviews. Are your team members on track, ahead or behind?

Take Action Now!

You’re not here to survive—you’re here to dominate. These eight leadership secrets aren’t theory; they’re your playbook to crush it in a market where 71% of agents are failing. Start with one tactic today: make those calls, schedule the open houses, practice furiously fast lead follow up. Embrace: “If it’s meant to be, it’s up to me!” and “Do what you don’t want to do when you don’t want to do it at a high level!” to fuel your hustle. Your empire’s waiting—go build it!

Remember: You set the tone.  If you want more sales from your team, do what you're asking them to do and set the example. You'll all benefit.

AND THAT'S A WRAP!

Your next big win is waiting. 🏆,

—Tim & Julie Harris
Harris Real Estate Daily

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