🏡 8 Must-Know Buyer Facts for Agents Who Want to Win in 2025

Good day, agents! ☀️ 2025 is shaping up to be a defining year for real estate—and the agents who understand today’s buyers will have the upper hand. In this issue, we’re breaking down 8 essential buyer facts that every results-driven agent needs to know to stay ahead.

From shifting demographics and tighter budgets to rising expectations and low loyalty, today’s buyers aren’t playing by yesterday’s rules. But with the right knowledge and strategy, you can become the trusted advisor they’re searching for.

Let’s dive into what matters most—because winning in 2025 starts now. 🏡🎯

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SPONSORED BY PACASO

Former Zillow Execs Target $1.3T Market

Spencer Rascoff co-founded Zillow. Austin Allison sold his company to Zillow for $125M. Now they’re transforming the $1.3T vacation home market via co-ownership. By selling shares of luxury properties, Pacaso’s already earned $100M+ in gross profit.

New stats, new expectations—and how to lead your clients through all of it

By Tim & Julie Harris

Today’s homebuyers are navigating a maze of stress, sticker shock, and uncertainty. They’re cautious—but they’re looking for someone they can trust to lead the way. That’s where you come in with data, clarity, and confidence.

1️⃣ Communication Wins—Not Commissions 📞

• 46% of buyers chose their agent based on responsiveness and availability

• Only 24% prioritized commission cost

• 87% of buyers still close with a real estate agent, even if they start online

💰 Buyer-side commissions in 2025:

• National average: 2.79% (up from 2.30% in 2024)

• Most fall in the 2.5%–3% range

• More buyers are signing buyer-agent agreements to formalize compensation

What it means: You don’t need to discount your value—you need to communicate it clearly. Presence, leadership, and expert guidance are what today’s buyers are truly paying for.

2️⃣ Buyers Are Stressed and Second-Guessing 😰

• 46% said the process was more stressful than expected

• 28% had buyer’s remorse

• 23% felt financially worse off after closing

What it means: Lead with empathy. Walk buyers through every stage before they panic. Anticipate their concerns and give them confidence.

3️⃣ Fewer First-Time Buyers—More Stress 🫣

• Just 24% of 2024 buyers were first-timers (down from 32%)

• 91% of first-timers needed financing

What it means: Even “experienced” buyers often need hand-holding. Over-communicate and simplify everything.

4️⃣ Boomers Are Back—And Often All Cash 💵

• 42% of all buyers are Baby Boomers

• 28–32% of sales are all-cash—the highest rate in a decade

What it means: Many buyers don’t need financing—but they do need smart strategy. Know how to serve downsizers, investors, and equity-heavy clients with high expectations.

5️⃣ Most Buyers Sell Before They Buy 🏠➡️🏡

• 74% of all buyers financed their purchase

• 91% of first-time buyers financed vs. 69% of repeat buyers

• Since repeat buyers usually need equity to buy again, we can reasonably infer that 70%+ sell first before purchasing

What it means: Be the expert who makes their move possible. Offer bridge loans, rent-backs, or a Guaranteed Sale Program to make the process seamless—and win more clients.

6️⃣ Mortgage Rates Remain Elevated 📈

• 30-year fixed rates averaged 6.7–6.9% over the past 24 months

• 15-year fixed loans stayed around 5.9–6.1%

What it means: Buyers need help stretching their budgets. Teach them about rate buydowns, adjustable-rate options, and how to negotiate for seller-paid credits.

7️⃣ Buyer Budget Focus—With a Catch 💸

• 62% of buyers focused on affordability

• 17% went over budget

• 30% felt they were “in over their heads” financially

What it means: Rein in emotion and keep the math front and center. Help them avoid regret by staying disciplined on price and expectations.

8️⃣ 📊 2025 U.S. Home Sales: What’s Coming?

• Fannie Mae: 4.92 million single-family sales

• NAR: 4.3 million existing-home sales (up 6% from 2024)

• Zillow: 4.14 million existing-home closings

• Consensus projection: ~4.22 million existing-home sales in 2025

What it means: We’re bouncing back from historic lows. The market is moving—but success will go to the best communicators, skilled negotiators, and most prepared agents.

FINAL TAKEAWAY

Buyers today don’t just want a home—they want leadership. They’re overloaded with headlines, doubt, and financial pressure. That makes you the difference between a confident move and a costly mistake.

Don’t lower your fee.
Raise your value.

👉 Want the coaching, scripts, and systems to become your market’s most trusted real estate expert?
Join us now at HarrisMastermind.com.

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AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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