🏡 8 Must-Post Videos to Explode Your Real Estate Leads!

Good morning, agents! ☀️ If you're not using video to grow your real estate business, you're leaving leads (and income) on the table. Today’s newsletter breaks down the 8 high-impact videos every agent should be posting—no fancy gear or editing skills required.

These video types are designed to build trust, boost visibility, and turn watchers into clients—fast.

Hit record. Build momentum. Watch your leads take off. 💰🏡

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8 MUST-POST VIDEOS TO EXPLODE YOUR REAL ESTATE LEADS!

As a real estate agent or broker, posting the right videos on your social media platforms, especially YouTube, can make or break your visibility. These videos can be repurposed across YouTube, Facebook, and Instagram to maintain a consistent message and efficiently update all three platforms.

YouTube is critical because its videos are searchable on Google, amplifying your reach. If you’re new to YouTube, check out our podcast, YouTube for Real Estate Agents or Brokers, for a step-by-step guide.

Below are the top 8 video topics for professional real estate agents or brokers to post on social media. When done consistently, these videos will generate listing and buyer leads. Before diving in, here are three key notes to ensure your videos succeed.

Pre-Filming Notes

1. Obtain Written Permission: Always secure written permission before filming any property, whether it’s your listing or someone else’s.

2. Include a Call to Action (CTA): Every video must offer value and include a CTA, prompting viewers to call, text, comment, ask questions, or schedule an appointment.

3. Keep It Simple: You don’t need fancy equipment. Use your iPhone or iMovie to start. Done is better than perfect—don’t let “analysis paralysis” stop you from filming.

Top 8 YouTube Video Ideas for Real Estate Agents or Brokers

1. Monthly Market Updates
   Post monthly (or even weekly) market updates breaking down price ranges, zip codes, and top sales in specific areas. Include:

   • Average list-to-sell price ratio

   • Days on market

   • Local trends
     Use the charts and graphs from your Board of Real Estate Agents or Brokers’ monthly email reports (you are opening those, right?) and add them to your video description for extra value.

2. Video Walkthroughs of Listings
   Create video tours of your current and “coming soon” listings. These generate leads and provide clear value to sellers. Videos are far superior to outdated slideshows. If you’re low on listings, ask your broker for properties needing more marketing or fewer showings.

3. Drone Footage of Listings
   Showcase your listings with drone footage, highlighting the home and neighborhood amenities like pools, parks, walking trails, or clubhouses. This sets your content apart and attracts buyers.

4. Open House Previews
   Film a video preview of your upcoming open house. Share it across social media and email it to your database. You can borrow other agents’ listings for both the video and the open house to expand your reach.

5. New Construction Community Showcases
   Highlight model homes in new construction communities. Focus on:

   • The builder’s unique features

   • Price ranges

   • Production timelines

   • Amenities

   • Available spec homes
     Use Google or NewHomeSource.com to find communities. Post weekly videos for a quarter to become your town’s new construction specialist. Include 1800HomeHotline.com in your CTA to capture buyer leads—many of whom may also have homes to sell.

6. Educational Videos for Buyers and Sellers
   Create informational videos on key topics, such as:

   • How does a rate buy-down work?

   • Is new construction right for me?

   • What’s required to apply for a home mortgage?

   • Top 5 ways to stage your home for sale

   • What to expect from a home inspection
     Note: Our Premier and Elite Coaching clients have access to endless educational topics to keep your content fresh.

7. How to Sell Your Home Without a Real Estate Agent or Broker
   Produce a video detailing how to sell a home without an agent or broker in your area, emphasizing the value you provide, such as:

   • Prequalifying showings

   • Staging the home

   • Using legal forms

   • Transaction coordination

   • Managing liability
     This is a powerful For Sale By Owner (FSBO) lead generator.

8. Why Even Great Homes Don’t Sell (Expired Listings)
   Create a video explaining why some homes fail to sell the first time, addressing common misconceptions. Include a CTA encouraging viewers in this situation to contact you for help.

HOMEWORK: BUILD A VIDEO SCHEDULE

Create a consistent video production schedule to ensure regular posting. Every video must include a CTA. Monitor comments to engage with viewers and set appointments—don’t just shoot videos!

For added accountability and expert guidance, join our coaching program at PremierCoaching.com and sign up for free today to work with our Harris Certified Coaches.

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AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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