🏡 9 Brilliant Ways Real Estate Agents Use ChatGPT

Good morning, agents! ☀️ AI isn’t replacing agents—but it’s definitely powering up the smart ones.

Today, we’re breaking down 9 brilliant ways top-producing agents are using ChatGPT to write faster, market better, and save hours every week. From listing descriptions to lead follow-up, this tool is changing the game—if you know how to use it right.

Ready to work smarter (not just harder)? Let’s dive in. 💰🏡

First time reading? Sign up here with just one click.

SPONSORED BY THE RUNDOWN AI

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

1. Sign up for The Rundown AI newsletter

2. They send you 5-minute email updates on the latest AI news and how to use it

3. You learn how to become 2x more productive by leveraging AI

Sign up to start learning.

9 BRILLIANT WAYS REAL ESTATE AGENTS USE CHATGPT

ChatGPT isn't just a time-saver—it's your always-available marketing assistant, content writer, roleplay partner, and copy editor. But to really unlock its power, you need to know how to prompt it effectively. Here's how top agents are getting the most out of AI every day—with examples of what strong prompts can produce.

1. Write Listing Descriptions (With High-End Appeal)

Give ChatGPT the basics: number of beds and baths, square footage, key features, location, and any special upgrades. Then ask it to craft something refined, like a British Homes & Gardens–style brochure description.

Prompt Tip: "Write a 150-word listing description for a 3-bed, 2.5-bath home in Scottsdale with a pool, chef’s kitchen, and mountain views. Make it sound like a high-end British home magazine—elegant, aspirational, and emotionally compelling."

Example Result:

Tucked beneath the striking Arizona skies, this 3-bedroom, 2.5-bath sanctuary marries effortless luxury with timeless sophistication. The chef’s kitchen is a culinary dream, outfitted with premium finishes and designed for both function and flair. Step beyond the French doors to your own private oasis: a shimmering turquoise pool framed by lush desert landscaping and uninterrupted mountain vistas. Every detail of this home invites elevated living, from the graceful floorplan to the tranquil primary suite. This is not just a residence—it’s a refined retreat.

2. Enhance SEO and Keyword Strategy

Want your content to work harder? Use ChatGPT to identify long-tail keywords and boost the discoverability of your listings, blog posts, and social content.

Prompt Tip: "Give me a list of high-converting keywords and long-tail phrases for a blog post about buying a home in Charlotte, NC as a first-time buyer."

Example Result:

• "first-time home buyer Charlotte NC"

• "how to buy your first home in Charlotte"

• "best neighborhoods in Charlotte for new buyers"

You can then plug these into blog posts, listing descriptions, YouTube titles, and social captions to help clients find you more easily—and rank higher in search results.

3. Practice Scripts and Objection Handlers

Let ChatGPT role-play as your toughest client—or your best one. This is your 24/7 roleplay partner.

Use the objection handlers and conversation scripts from Premier Coaching to simulate listing presentations, FSBO calls, buyer consults, or tough price objections. Prompt ChatGPT to act like the client, and practice responding using your script. You’ll sharpen your confidence and timing without needing a practice partner in real life.

Prompt Tip: "Act as a hesitant seller who says, 'I want to wait until interest rates drop.' Respond as if I’m a listing agent handling that objection."

Example Result:

Seller: “We’re just going to wait until interest rates come down.”

You: “That’s understandable, but here's something to consider—when rates drop, competition increases and buyers flood back in. That could mean more competition for your next home and potentially lower offers on this one. Would it be helpful to see what your home could sell for right now?”

4. Create Scripts for Video Content

From YouTube to Instagram Reels, get clear, clean, professional scripts.

Prompt Tip: "Write a 60-second script for a video explaining the home inspection process for first-time buyers."

Example Result:

“Hey everyone! Wondering what happens during a home inspection? Here's the quick rundown: A licensed inspector checks the structure, roof, HVAC, plumbing, and more—so you know exactly what you're buying. It's not pass/fail—just facts to help you negotiate and make smart decisions.”

5. Use A Prompt Blueprint

Want better, faster results? Use this fill-in-the-blank format to get professional output every time:

Prompt Template:

Example Prompt:

Write a [type of content] for [target audience] about [topic], using a [tone] tone, in [format]. Keep it under [word count] and make it [goal-focused].

6. Use ChatGPT as Your Negotiation Assistant

Stuck dealing with a stubborn seller who won’t budge on price? Use ChatGPT to help you craft persuasive, fact-based responses.

Prompt Tip: "Act as a real estate agent explaining to a seller why pricing their home $50,000 over the comps will likely lead to it not appraising, fewer showings, and possibly no offers. The seller insists their home is worth more. Respond in a professional, empathetic tone that encourages realistic pricing."

Example Result:

Seller: “I know what my house is worth. I’m not taking a penny less than $750,000.”

You: “I completely understand you want to maximize your investment—who wouldn’t? But here’s what we’re seeing in the market right now: homes in your area with similar features are closing closer to $700,000. If we list at $750,000, we run the risk of fewer showings, a longer time on market, and ultimately no sale. Plus, even if we did get an offer, the appraisal would likely come in low, forcing you to renegotiate or lose the deal entirely. My goal is to help you get the highest possible price—by starting where the market will respond. Would you be open to reviewing the most recent comps together?

This strategy builds confidence, avoids confrontation, and keeps the conversation productive.

7. Analyze Market Data for Client Reports

You don't have to be a statistician to look like a market expert. Top agents use ChatGPT to turn raw MLS data into client-friendly reports that explain market trends clearly and persuasively.

Prompt Tip: "Turn this market report into a simple, two-paragraph explanation for a client who’s thinking about listing their home. Emphasize why now is a smart time to sell."

Example Result:

The local housing market is moving quickly, with homes selling an average of 20% faster than last month. Inventory remains low, which gives sellers a strong advantage—well-priced homes are getting multiple offers and selling above asking. If you're considering a move, now is a great time to act before more competition enters the market.

This use of ChatGPT helps you sound informed and confident in your client communications, even if you're not a data nerd.

8. Translate Market Data into Talking Points

Don’t just recite stats—explain them like a pro.

Prompt Tip: "Summarize these MLS stats for average buyers in a way that shows urgency to act now. [Insert stats]"

Example Result:

Homes are selling 20% faster than last month and inventory is shrinking—meaning more competition and fewer options. If you're thinking of buying, acting now could save you thousands and beat the rush.

9. Use ChatGPT as Your Personal Assistant

ChatGPT isn’t just for writing—it can also become your stylist, organizer, or productivity coach. One of our coaching clients, Christopher Leon, took this to the next level.

He created a project called “Dress for Success” inside ChatGPT. He assigned the AI the role of personal stylist, named it “Santi” (short for Santiago), and gave it his body size, style goals, and preferences. The assistant now helps him evaluate outfit choices, build a flattering wardrobe, and plan his professional look.

Prompt Tip: "Act as my personal stylist named Santi. I’m a 6'1 male, athletic build, and I want to dress professionally for real estate appointments and casual networking events. What wardrobe pieces should I focus on? What should I donate or keep?”

Example Result:

Based on your build and goals, focus on fitted blazers in neutral colors, dark-wash jeans, versatile dress shirts, and clean sneakers or leather loafers. Donate oversized or dated pieces. Build your wardrobe around mix-and-match basics that elevate your presence while staying functional.

This is a great example of using ChatGPT to build discipline, increase confidence, and remove decision fatigue in your daily routine. No more staring at a blank screen. Use ChatGPT for polished messages.

Prompt Tip: "Write a thank-you email to a client who just closed on their first home. Keep it warm and professional."

Example Result:

FINAL TAKEAWAY

ChatGPT doesn't replace your skill—it multiplies it. Use it to write faster, show up better, and close more deals. Want more tips like this? Join Premier Coaching and we’ll teach you how to turn AI into your best (free) assistant.

AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.