🏡 Agents: Are you a Serial TEXT Offender?

Good day, agents! ☀️ Texting may be quick, but it’s not always effective. If your messages are going unanswered and your leads are growing cold, it might be time to rethink your approach.

In today’s podcast, we’re uncovering the texting habits that could be costing you deals—and showing you how top agents turn texts into real conversations (and commissions).

Time to text smarter. Let’s dive in. 💰🏡

First time reading? Sign up here with just one click.

SPONSORED BY 1440 MEDIA

The Daily Newsletter for Intellectually Curious Readers

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Join for free today!

🏡 AGENTS: ARE YOU A SERIAL TEXT OFFENDER?

11 Rules to Keep Your Messages From Getting Ghosted

Are your text messages causing more confusion than closings?

Ever wondered if you accidentally offended a prospect—or worse, got ghosted—because of a poorly timed or awkwardly worded message?

Texting is a powerful communication tool, but when misused, it can do more harm than good. That’s why we’ve curated the ultimate guide to texting etiquette for real estate professionals. From dodging grammatical gaffes to perfecting your timing, these 10 essential rules (plus one bonus!) will help you become a master of mobile messaging.

Rule #1: Keep it Professional, Not Personal

Save the emojis and slang for your personal chats. In business, we use proper language and leave the LOLs for after-hours. Use real words to do real business.

If this is what your text sounds like, you’re breaking Rule #1:

Don’t be that agent. Keep it clean, clear, and professional.

Rule #2: Grammar Police on Duty

Avoid committing grammatical crimes. Remember, autocorrect is not your friend—but proofreading is! Always check your message before you hit send.

There, their, and they’re are not interchangeable. Use punctuation wisely—your professionalism depends on it.

Rule #3: Identify Yourself

Don’t assume they know who you are. Start your texts with your first and last name, especially with new prospects or contacts.

Unless you’re texting a psychic, they won’t know it’s you without help. And don’t be mistaken for Bob the Dog Walker, Larry the Lazy Lender, or someone else with a similar number.

Rule #4: Timing Is Everything

Just because you wake up at 2 a.m. with real estate night sweats doesn’t mean your client, the listing agent, or the appraiser wants a message at that hour.

Respect business hours—and be mindful of time zones.

Use a time zone converter app if needed. Don’t guess.

Rule #5: Get Straight to the Point

Don’t beat around the bush. Keep your texts clear, concise, and direct. This isn’t a mystery novel.

Overlong messages get:

• Ignored

• Deleted

• Put on the back burner

Don’t make it a heavy lift for your reader. Less is more.

Rule #6: Privacy, Please

Never discuss confidential or sensitive details via text. Negotiations, legal points, and client data should not be shared through SMS.

Just because you have E&O insurance doesn’t mean you want to use it.

Rule #7: Furiously Fast Follow-Up

In the world of real estate, speed matters. Don’t leave people hanging.

Quick replies:

• Build trust

• Show professionalism

• Could mean the difference between a closed deal and a lost opportunity

Fast fingers = strong follow-up.

Rule #8: Subject Lines Are the Spice of Texts

Add context to your messages. Think of your subject line as the appetizer to your message—tantalizing, relevant, and helpful.

Example:

It helps the recipient know exactly why you’re texting and what action is needed.

Rule #9: Receipt Required

Let people know you received their message. A simple "Got it, thank you!" goes a long way.

Nobody likes feeling like their message fell into the abyss. Don’t ghost your clients, vendors, or colleagues.

Rule #10: Call for Backup

If the topic is too complex or sensitive for text, pick up the phone or meet face-to-face.

Sometimes, good old-fashioned conversation is still the best way to:

• Resolve misunderstandings

• Clarify next steps

• Prevent things from getting lost in translation

Rule #11 (Bonus): Just Make the Call

Better yet? Skip the text entirely and schedule a coffee, lunch, or in-person meeting. Nothing beats face-to-face communication for building trust, creating clarity, and deepening relationships.

FINAL TAKEAWAY

Don’t Be a Text Offender

With these 11 rules in mind, you’ll avoid the most common texting blunders agents make every day.

• Proofread.

• Be prompt.

• Keep it professional.

• And when in doubt? Just make the call.

TAKE ACTION TODAY

👉 Need more help staying on track? 

Get the exact systems and coaching that top agents use to win in ANY market.

Sign up for free at PremierCoaching.com and start building your momentum today!

AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.