Crush it on YouTube: 8 Must-Post Videos for Realtors

In partnership with

Good evening, realtors! 🏠 Let’s be honest—old-school marketing just doesn’t cut it anymore. If you’re not using video content, you’re missing out on a massive opportunity to boost your visibility—especially on YouTube.

The tricky part? Knowing what kind of content will truly engage potential buyers and sellers. It can feel overwhelming trying to figure it all out.

Without a solid strategy, you risk wasting time on videos that don’t generate views or leads. And who has time for that when you’re busy closing deals?

But don’t worry—we’ve got your back!

Today, we’re breaking down 8 must-post videos that every Realtor should be sharing to build their brand, attract leads, and close more deals.

Bonus: these videos work just as well on Instagram and Facebook, so you can maximize your reach with minimal effort.

Let’s dive in and get those cameras rolling! 🎬

First time reading? Sign up here with just one click.

IN PARTNERSHIP WITH HONEYBOOK

Take on 2025 with 25% off

You’ve got big goals for 2025. And HoneyBook has big savings on the tools to help you achieve them.

For a limited time, get everything you need to manage proposals, contracts, invoices, payments, and more—all for 25% off.

Get started for 25% off

WHY YOUTUBE?

Why focus on YouTube? Well, it’s not just about the videos—it’s the second-largest search engine in the world (yes, really), and videos posted here are searchable on Google. That means more eyeballs on you and your listings.

Not sure where to start? Check out our podcast, “YouTube for Realtors,” for a crash course on leveraging the platform to boost your real estate business.

TOP 8 YOUTUBE REALTOR VIDEOS THAT GENERATE RESULTS

1. Market Updates (Monthly or Weekly)

Break down the latest market data by neighborhood, price range, or zip code. Explain trends, list-to-sell price ratios, and days on the market. Use those monthly reports from Realtor boards and make complex info easy to understand for your audience.

2. Video Walkthroughs of Current Listings

Video walkthroughs are a must! They showcase properties in a way photos just can’t. Whether it’s your listing or another agent’s, these videos will help you capture buyer interest. No listings? Ask your broker which homes need extra exposure.

3. Drone Footage of Listings

Take your listing videos to the next level with drone footage. Show not only the home but the surrounding amenities like parks, schools, and local attractions. This gives buyers a full picture of the lifestyle that comes with the property.

4. Open House Teasers

Tease your upcoming open houses with quick videos. Share them across all platforms and email them to your database to build buzz. No listings? Partner with a colleague to showcase their open house and boost your exposure.

5. New Construction Model Home Tours

Highlight new construction model homes, covering everything from price ranges to amenities and production timelines. Establish yourself as the local expert on new builds and create relationships with builders for future opportunities.

Use resources like Google or NewHomeSource.com to find new communities. I’m doing this weekly so you can be the go-to agent for new builds.

6. Educational How-To Videos

Educate your audience with how-to videos. Cover topics like mortgage rate buy-downs, tips on staging homes, or the mortgage process. These videos build trust and position you as the go-to expert in your field.

7. FSBO Tips (For Sale By Owner)

Want to target FSBO sellers? Create a video that outlines the process of selling without a Realtor and explain the challenges they may face—like staging, pre-qualifying buyers, and transaction coordination. These videos are great lead generators for sellers who realize they need professional help.

8. Why Good Homes Expire Without Selling

Not every great listing sells the first time around. Create a video explaining why this happens, whether it’s due to poor pricing, ineffective marketing, or bad timing. Offer your expertise to help those homes sell the second time around.

LIGHTS, CAMERA, ACTION!

You’ve got the video ideas, now it’s time to put them into action. Create a video schedule and stick to it—consistency is key. Don’t forget the CTA in every video, and make sure to engage with viewers in the comments.

Need extra accountability and support? Sign up for Premier Coaching today and get started for free at PremierCoaching.com.

THINGS TO REMEMBER….

Before you hit record, a few quick tips:

• Always get permission before filming any property.

• Don’t forget your Call to Action (CTA) in every video. Direct viewers on what to do next.

• No fancy gear? No problem. Your smartphone will do just fine.

• Feeling stuck? Use ChatGPT to brainstorm or write your video scripts.

SPONSORED BY AGORA

Real estate investment. Real growth, real easy.

Looking to take your investment firm to new heights?

Agora's comprehensive real estate investment management platform streamlines your workflow so you can focus on what matters most: growth. Save time on back-office tasks and raise capital faster.

Discover real growth with Agora.

TAKE ACTION TODAY

SPREAD THE WORD

Don’t keep Harris Real Estate Daily a secret! If you’re finding value in our real estate strategies and market insights, share with others why you subscribed.

AND THAT'S A WRAP!

Have a productive week ahead,

Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.