🏡 Database Dumpster Fire or Lead Generation Machine?

Together with:

Good evening, agents. 🌓 Your database is either fueling your business—or holding it back.

In today’s podcast, Tim and Julie Harris break down how to turn a messy CRM into a lead-generating powerhouse.

No more wasted leads. No more missed deals. Let’s fix the fire and find the gold 👇

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🏡 Database Dumpster Fire or Lead Generation Machine?

Let’s get real about your database.

Study after study—including our own work with thousands of agents across the country—shows that when your database is properly nurtured, it should yield at least a 10% return. That’s not an estimate. That’s reality, backed up by real numbers from sources like HousingWire Media and RealTrends.

Translation:
If you have 100 people in your database, and you’re communicating with them consistently—offering real value—10 of them should either do business with you directly or send you a referral in the next 12 months.

Have 200 people in your database? That’s 20 transactions. Multiply that by an average commission of $10,000, and you're looking at a $200,000 income stream—without buying a single online lead.

Now ask yourself: Are you running a lead generation machine... or a dumpster fire?

Let’s find out.

Quick Quiz: What Kind of Database Are You Running?

1. Do You Even Have a Database?

Don’t overthink it. Don’t spend six months researching CRMs or blow your budget on something you'll never use.
Pick one. Use it. Stick to it.

Your database is only powerful if it exists—and it’s only valuable if you use it.

2. Do You Know How to Use It?

This seems obvious, but too many agents get stuck.
Have you completed the tutorials or training for your CRM?
If not, block out time this week and get it done. This is the hub of your business—learn how it works.

3. Do You Update Your Database Weekly?

Your database is a living, breathing business tool. Here’s what you should be doing every week:

• Add new contacts from open houses, referrals, clubs, or new groups

• Remove duplicates and dead leads

• Add social media handles and notes

• Enter key details: birthdays, kids’ names, pet names, anniversaries

• Curate special lists (top referral partners, vendors, past clients, etc.)

If you’re not updating, your database is getting stale—and stale databases don’t convert.

4. Do You Regularly Update Your Passwords?

A secure database is a protected business. You wouldn’t leave your checkbook at an open house—don’t leave your digital Rolodex exposed either.

5. Do You Use Your Database to Actually Communicate?

Having a database is not the same as using your database. Communication = conversion.

Here are proven ways to stay connected:

• Call contacts regularly (log your calls and notes!)

• Send digital newsletters or market updates

• Deliver pop-bys to your “Top 30” most influential contacts

• Write 5 thank-you or congratulations cards per day

• Provide free CMAs to homeowners once a year

• Use “Wanted” outreach for buyers actively searching

Your database should hear from you often and with purpose.

6. Do You Follow a Consistent Communication Calendar?

Here’s a simple rhythm that top producers follow:

• Daily: 5 calls or texts to database contacts

• Weekly: 1–2 pop-bys to your best clients or referral sources

• Monthly: A value-packed email newsletter

Consistency is what turns relationships into referrals.

Bottom Line:

If your database isn’t delivering at least a 10% return, it’s time to clean it, update it, and use it.

Done correctly, your database becomes your most valuable asset—not just a messy contact list, but a referral-generating, appointment-setting, money-making machine.

Need help turning your database into gold?

Join Premier Coaching and get access to scripts, communication calendars, CRM templates, and live coaching to make it happen.

Visit PremierCoaching.com to start converting your relationships into revenue.

🚀 READY TO MAKE THE LEAP?

Join Premier Coaching for FREE today and start writing your own late-blooming success story. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

AND THAT'S A WRAP!

Stay with us!

—Tim & Julie Harris
Harris Real Estate Daily

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