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- How To Boost Your $ales Mojo in the Off-$eason
How To Boost Your $ales Mojo in the Off-$eason
Just because things have slowed down doesn’t mean you should.
Tim and Julie Harris
October 15, 2024
Together with
Good evening, real estate warriors! 🏠 The market might be cooling off, but your business doesn’t have to. While everyone else hits snooze during the slower months, you’ve got the chance to double down, get strategic, and keep your sales momentum rolling.
Today, we’re breaking down how to make the most of the off-season, with tips and strategies to help you stay sharp, stay connected, and stay ahead no matter how chilly the market gets.
Let’s get after it!
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1. ACCEPT THE SEASONS, WIN THE GAME
Yes, real estate has cycles. The busy seasons, the slowdowns—it’s all part of the game. But that doesn’t mean your business has to go quiet.
Use this time to catch up on projects you’ve been putting off: update your website, refresh your marketing materials, and revisit those old leads.
Think of this as your behind-the-scenes time.
"Seasonal shifts aren’t setbacks—they’re your chance to regroup and recharge."
What’s been on the back burner? Now’s the time to bring it to the forefront.
2. REFOCUS ON THE BIG PICTURE
With fewer fires to put out, it’s the perfect moment to review your goals and adjust your strategy. Are you on track to hit those year-end targets?
If not, what do you need to change? Imagine looking back on this year—what do you want to have accomplished? Use this downtime to set yourself up for a strong finish.
"Now’s the time to fine-tune your business plan for a win."
Pro tip: Take an hour each week to reflect on your progress and adjust your game plan.
3. DON’T TAKE YOUR FOOT OFF THE GAS
Just because things have slowed down doesn’t mean you should. Lead generation is your bread and butter—keep making those calls, sending those emails, and staying active.
The effort you put in now will pay off big when the market heats up again.
"Keep your foot on the gas—today’s leads are tomorrow’s deals."
Stay in touch with prospects, follow up with past clients, and keep your pipeline full.
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4. STAY CLOSE TO YOUR CLIENTS
Use this time to deepen relationships. Reach out to past clients and your sphere of influence with personalized messages.
It’s not about selling—it's about being top of mind. Share updates, send holiday cards, or just check in. It’s simple, and it makes a big difference.
Building strong connections has its rewards. The best leads often come from past client referrals, repeat clients, and your centers of influence—people who already know, like, and trust you.
"Real estate is a people business—keep your connections strong."
When you maintain these relationships, you’re not just nurturing your network—you’re unlocking a steady stream of referrals and testimonials from your biggest fans.
How long has it been since you reached out to your top clients? Make it a weekly habit.
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5. KEEP YOUR HEAD IN THE GAME
A positive mindset is everything when the market is slow. Take care of yourself, both mentally and physically, and keep your attitude strong.
Read a good book, listen to a motivational podcast, and surround yourself with positive influences. It’s amazing what a shift in perspective can do.
"Mindset isn’t just a buzzword—it’s your secret weapon."
Try starting each day with a quick gratitude list—it’s a game-changer.
6. BUILD HABITS THAT STICK
Routine is the name of the game. Start your day with a strong morning routine, focus on your top tasks in the afternoon, and wind down with a recap of what you accomplished.
This structure will keep you grounded, even when business is slower.
"Consistency is your best friend during the off-season—lean into it."
Block out time each day for lead generation, follow-ups, and skill-building.
7. PRACTICE GRATITUDE, SEE RESULTS
When deals are slower, it’s easy to focus on what’s missing. Instead, flip the script—focus on what you have.
Start a gratitude journal, send thank-you notes to clients, or simply acknowledge the wins you’ve had this year.
Shifting your focus to gratitude keeps your mindset in the right place.
"Gratitude turns what you have into enough—and opens the door for more."
Challenge: Send 10 handwritten thank-you notes this week and watch how it strengthens your relationships.
8. VISUALIZE YOUR NEXT WIN
Use visualization to stay motivated. Picture your next big win, whether it’s landing a new client or closing a challenging deal.
Visualization isn’t just wishful thinking; it’s a way to keep your brain focused on what’s possible, even when the market is slow.
"See it, believe it, achieve it—visualize success every day."
Take five minutes each morning to visualize hitting your next goal and watch your motivation skyrocket.
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9. GET READY FOR THE COMEBACK
Slow periods don’t last forever. Use this time to prepare for the busy season ahead—organize your systems, sharpen your processes, and make sure you’re ready to handle the rush when the market wakes back up.
“The quiet times are your opportunity to set the stage for massive success when the market shifts again.”
Think ahead: How will you stand out when the market heats up again?
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STAY SHARP, STAY HUNGRY, STAY AHEAD
The off-season doesn’t have to slow you down. With the right strategies, you can keep your business moving forward, even when the market isn’t. Use this time to focus, connect, and sharpen your skills—and when things pick up, you’ll be more than ready to crush it.
Need a little extra boost? Join Premier Coaching and get access to daily sessions that will keep you on track all year long at PremierCoaching.com.
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AND THAT'S A WRAP!
Adios,
Tim & Julie Harris
Harris Real Estate Daily
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