🏡 How To Make LinkedIn Your Real Estate Lead Magnet!

Good morning, agents! ☀️ In today’s podcast, we’re diving into “How To Make LinkedIn Your Real Estate Lead Magnet!” 

LinkedIn is a powerful tool for real estate professionals, and with the right strategies, it can become a key source of high-quality leads.

Start using these tips today and watch your LinkedIn presence work for you!💰🏡

First time reading? Sign up here with just one click.

SPONSORED BY ENERGYSAGE

A Better Way to Shop for Solar

Tired of being bombarded with pushy solar ads and sales calls? EnergySage offers a smarter, stress-free way to go solar. Compare multiple quotes from top-rated, pre-screened installers—all in one place, and all without the pressure.

Here’s how it works:

• Easy comparison: Find and compare quotes from trusted installers in a transparent, user-friendly platform at your own pace.

• No pressure, just savings: Homeowners using EnergySage save an average of 20% on solar installation.

• Unbiased guidance: Our Energy Advisors are here to offer free, expert advice whenever you need it. Ready to get started? Click here to receive free, custom solar quotes on EnergySage today!

HOW TO MAKE LINKEDIN YOUR REAL ESTATE LEAD MAGNET!

LinkedIn’s Your Untapped Goldmine

• Agents, LinkedIn’s a lead-gen jackpot: 1 billion members, 61 million senior-level executives (LinkedIn, 2025)—your dream clients are waiting.

• In addition to your other proactive lead generation, this platform’s your 24/7 money-maker. Unlike Facebook and Instagram, people go to LinkedIn to find professionals.  They won't end up on a cat video. They're there to connect professionally.

• Stat: 80% of B2B leads come from LinkedIn (HubSpot, 2024)—it’s not just for corporations; it’s for real estate pros like our listeners.

Profile Power—Your Digital Billboard

• Your LinkedIn profile isn’t just your resume—it’s a lead magnet.

• Stat: Profiles with photos get 21x more views (LinkedIn, 2025)—ditch the selfie for a pro shot.

• Success Story: Sarah Kline, a Phoenix agent, revamped her headline to “Luxury Home Expert | 50+ Deals Closed in 2024.” Added a client testimonial video—landed a $1.2M listing from a CEO who found her profile.

• Actionable: Use a banner with your contact info, pin a video of a happy client, write a summary that hooks (e.g., “Helping You Sell Faster & Buy Smarter”).

Content That Converts—Be the Expert

• Posting value trumps bragging—share market updates, tips, or wins.

• Stat: Posts with images get 2x engagement (LinkedIn, 2025)—use listing pics or charts.

• Success Story: Mike Torres, a Denver broker, posted a 30-second video on 2025 rate trends. Got 600 views, 12 DMs, and a $450K buyer lead—all from one clip.

• Actionable: Post 3x/week—mix stats (e.g., “4% price growth in 2025”—Fannie Mae), stories, and polls (e.g., “Buy now or wait?”).

• Post valuable content, not just typcal just listed / just sold posts.  Post your answers to the top 5 questions you answer as a professional.  'Why should I pay a buyer's agent', 'How can I win in a multiple bid situation?', 'How to price my home', 'How to stage my home', for example.  'Top 5 new construction options in Austin' with quick videos of a model home, etc.

Network Like a Pro—Grow Your Pool

• LinkedIn thrives on connections—49 million users job-hunt weekly (LinkedIn, 2025), many need homes.  Think : Relocating Executives!

• Success Story: Lisa Chen, a Charlotte agent, connected with 50 local CPAs over a month. One referred a relocating exec—closed a $700K sale, earned $21K commission.

• Stat: 2nd-degree connections drive 30% of leads (Social Selling Index, 2024).

• When you get a connection, a 'job anniversary alert', etc, CALL instead of doing the lazy, auto-respond 'congrats'.

Groups & Messaging—Warm Up Leads

• Join local biz or real estate groups—40% of users engage in groups (LinkedIn, 2025).

• Success Story: Tom Raines, an Ohio agent, joined “Columbus Small Business Owners.” Commented on a post about expansion—scored a $880K buyer moving for a new job.

• Messaging Tip: After connecting, send a soft note (e.g., “Noticed you’re in [city]—any real estate plans for 2025?”).

• Actionable: Spend 15 min/day in groups; message 5 new connections/week with value, not sales.

Consistency Wins—Play the Long Game

• LinkedIn rewards steady effort—success builds over time.

• Stat: Posting weekly boosts profile views by 3x (LinkedIn, 2025)—it’s a snowball effect.

• Success Story: Kelly Hart, a Texas agent, posted monthly market updates for 6 months. A VP at Samsung DM’d her—listed a $900K home, closed in 45 days.

• Actionable: Commit to 30 days—3 posts, 50 connections, 10 messages. Track leads!

🗒️ HOMEWORK FOR AGENTS

Start Today:

1️⃣ Daily (5-10 min): Send 5 connection requests to local pros (e.g., “Great to connect with a [city] neighbor!”)—use your phone, free.

2️⃣ Weekly (15-20 min): Post once—share a quick tip or stat (e.g., “Inventory’s up 28%—buyers, call me!”) with a photo. Comment on 3 group posts.

3️⃣ Monthly (30 min): Update your profile (add a new win, tweak headline), join 1 new local group, message 5 connections with a soft hello.

4️⃣ Yearly (1 hr): Review your stats (views, leads), shoot a fresh profile video (use your phone), set a goal (e.g., 100 new leads).

TAKE ACTION TODAY

👉 Need more help staying on track? 

Get the exact systems and coaching that top agents use to win in ANY market.

Sign up for free at PremierCoaching.com and start building your momentum today!

AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.