How to Maximize Your $uccess in a $lower 4th Quarter!

Good morning, real estate champs! 🏡 The Q4 slowdown is here, but savvy agents know this isn’t the time to hit snooze.

Instead, it’s a golden opportunity to double down on strategies that turn “slower season” into “success season.”

The key? Strategic moves, clear client communication, and a proactive approach that keeps business flowing even as the market cools.

Today, we’re sharing how you can maximize your success in this quieter season, keeping your business steady through December and beyond.

Let’s make every conversation, every listing, and every lead count!

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1. EDUCATE SELLERS ON THE MARKET REALITY

With the average U.S. days on market now at 61, sellers need a dose of reality.

Talk through scenarios with them: What if it takes a bit longer to sell? What are their priorities if offers don’t come right away? And, crucially, understand their timeline and motivations before the first showing.

Remind sellers that fewer offers and longer listing times don’t mean they’re out of luck. Make sure they know what’s happening locally.

If your area has a 60-day average listing time, for instance, prepare sellers to pace themselves for a slightly longer timeline.

And….don’t panic—it’s just the market doing its thing. 😉 

2. PREP LIKE YOU'RE IN PEAK SEASON

As the market slows, buyers are pickier than ever. Make sure your listings shine to stand out.

Even small tweaks like a fresh coat of paint or minor repairs can make the difference between “meh” and “wow.”

Show your seller that a little prep now can save them time—and possibly price cuts—down the line.

Remember the “7 P’s”: Proper Previous Preparation Prevents Pitifully Poor Performance.

3. PRICE FOR THE MARKET, NOT THE DREAM

In this season, pricing smartly can be the difference between a quick sale and a listing that lingers.

Review comps closely, and don’t be afraid to have those pricing talks early and often if traffic isn’t coming through.

4. HOLIDAY OUTREACH = BUSINESS BOOST

The holiday season is here, and it’s the perfect time to stay top of mind. A quick call, card, or even a holiday coffee invite shows you care beyond the transaction.

The result? More referrals and future clients lined up for the new year.

5. GO BEYOND THE MLS FOR BUYERS

In a cooler market, buyers want an edge. Expand your searches to include off-market, expired, or unique listings that other agents may overlook.

Be the agent who goes the extra mile for options outside the usual channels.

As part of Ethical Real Estate Professional, you’ll get the ‘Beyond the MLS Search Guarantee,’ as well as many more tools, scripts, and skills that come with the designation.

Text the word BUYER to 47372 to get on the list before it’s too late!

SO REMEMBER…

A cooler market doesn’t have to mean cooler sales. With strategic moves, targeted outreach, and a commitment to going beyond the basics, you can close Q4 strong and set yourself up for a powerful start in 2025.

Want to dive deeper into strategies that work? Join Premier Coaching at PremierCoaching.com and get access to actionable scripts, weekly coaching, and a community that keeps you accountable.

Ready to take charge this quarter? Let’s make it happen! 💼

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

Have a great day,

Tim & Julie Harris
Harris Real Estate Daily

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