How to Sell Your Real Estate Listing Fast: 10 Genius Tips

You're excited to get your next listing on the market, but now you're feeling the pressure to do an amazing job for your sellers, who have put their trust in you and are excited about making a move.  

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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All sellers expect the same things from you, whether they're repeat clients, referrals, relocating executives, luxury homeowner, or a first-time seller. They want the most money for their home in the least amount of time with the fewest hassles and stress. So, how can you deliver?

Preparing your next listing so it shows like a model home is the goal.  Even if you have little competition from other homes for sale, it's your job (and the seller's expectation) to market, advertise, show, and sell their home in its best light.  And the more competition you have, the more it becomes critical to show the best versus the other homes.

Here are the top 10 things to do before you approve the first showing:

Start by Discussing with your seller clients that the way they live in their home when it's for sale is different than how they live in it when it's not.  Then, create your checklist based on these action items:

1.     Buyers make their decision on a home in two places.   First, from the street, based on curb appeal, and second, in the foyer as soon as they enter the home.  Make sure both places shine. It can net your seller thousands or tens of thousands more when you do this right!

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-Landscaping may need to be upgraded, spruced up, re-mulched, or weeded.

-Does the front door look inviting?  Add a wreath, paint it, remove a screen door, or whatever will make it look more like the front door of a Hallmark movie!  Add a welcoming doormat, some potted plants on the porch, or a new doorknocker, for example.

-In the foyer: The goal is a bright, spacious feel.  No coat trees, no furniture, no clutter.  Remember, you'll have an agent, one or two buyer clients, and maybe their kids walking in for the showing.  It can't feel cluttered or congested.  They're imagining having friends over and being proud of their home.

2.     Remove excessive furniture so the floorplan makes sense and is easy to navigate. Imagine three adults wearing coats and purses walking through each room. Are they dodging too many chairs and ottomans?  

-Use a Home Consignment Center or a similar store to consign furniture they don't want anymore or donate to a homeless shelter, military base, or fire station.  Workout equipment, pool tables, and big-screen TVs are all fair game for the decluttering project.  Dog kennels, cat trees, and things like this can all find good homes through donations or posting online.

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3.     Have a Pet Plan.  Not everyone loves pets, and some are allergic.  Both will ruin an otherwise good showing.  Doggie daycare or finding a pet sitter for showings may be a good move.  

4.     Smells, identifiable and not, are not good for showings.  Cat pee, smoke, strong cooking spices, mustiness, it's all bad.  

-Remove carpet, drapery, and furniture that may emanate these odors.

-Invest in an air ionizer and run it between showings to eliminate lingering smells.  Add this to your toolkit for any listing with these issues.

5.     Get the home pre-inspected and remedy any items that could wreck the deal later on. The most important items are HVAC, plumbing, electricity, and safety.

-Change all furnace filters, knock the dust off the hot water tank, and check for mold in the basement and crawl spaces.

When you start showing the home, Offer a copy of the inspection along with receipts for any recent repairs. Mention it in the agent-to-agent comments in the MLS.

6.     Create an amazing home brochure with professional photos.  If you can't personally create these using Canva or another method, find out who the top Luxury agents in your market use and consider hiring them.  It matters!

7.     Preview the competition the day before you launch your new listing.  Make sure your pricing is still accurate and know what the potential buyer for your listing is also considering.  Your price has to make sense!  Sometimes, you may want to take your seller client along for these showings so you're all on the same page regarding pricing.

-Are other listings (or new construction) offering seller incentives?  You may need to meet or beat them depending on what you're up against.  

8.     Remove scuffs and smudges from the walls and painted railings in the home.  Use a Mr. Clean Magic Eraser sponge to remove shoe marks and other minor things.  If that doesn't spruce it up, painting may be in order.

9.     Review the exterior of the home, including the backyard, porches, decks, and fences. Repair anything that will come out on an inspection, and just like the front, make it more inviting. Think about kids, pets, and summertime activities. Does the back or side yard look inviting, or does it look sketchy?  

-Add trees or other screening if the house has questionable views. Even if the potential buyer loves the home, this could kill the deal. Anticipate objections and mitigate them before they cause the home to sit or need price reductions.

10.     Make sure your description in the MLS and on all sites is compelling and makes an agent or buyer want to see your listing first (or next)! '' Open and airy floorplan' or 'neutral decor' say absolutely nothing.  

-Ask Chat GPT for help on your descriptions.

-Borrow language from other sources that are more descriptive than you may be until you get the hang of it.  Would YOU want to show it based on your description?  

For more help and support with your listing strategies and systems, sign up for Premier Coaching today for free.

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