Open House Profit Playbook: Boost Leads & Close Deals

Together with

Good morning, real estate champs! 🏡 Open houses can be so much more than a walkthrough—they’re an opportunity to boost your network, secure leads, and close deals faster.

Curious how to turn each open house into a power move for your business?

Today, we’re handing over the ultimate guide to transforming open houses into lead-generating machines.

Perfect for anyone ready to elevate their game and walk away with fresh leads and signed deals.

Let's jump in!

First time reading? Sign up here with just one click.

TOGETHER WITH AGORA

Simplify your fundraising process

Close more deals, faster

• Raise more equity

• Track soft commitments

• Accelerate your fundraising processes

Learn more

Show us a little love by supporting our sponsors ❤️ 

PICK WISELY
1. CHOOSE YOUR STAR PROPERTY 🏡

Don’t just choose any house—be strategic. “Move-up” homes in hot neighborhoods and top-rated school districts are ideal.

Aim for places with easy access and plenty of parking. Remember, more foot traffic means more potential leads!

BE BOLD
2. SIGN IT LIKE YOU MEAN IT ✨

More signs, more visibility. Think 10+ directional signs. Set them up along major routes, leading buyers straight to your open house.

Got friendly neighbors? Ask if you can pop a sign on their lawn with a simple, “Know anyone looking to buy in the area?” Every extra sign boosts your odds of drawing a crowd.

Pro-tip: Adding “bandit” signs is an inexpensive way to bring even more traffic.

KNOW YOUR DATA
3. BE THE EXPERT, NOT THE GOOGLER 📊

Come prepared! Have a cheat sheet on the home’s neighborhood, including competing listings, days on market, and list-to-sell price ratios.

You’re the local expert—buyers expect you to know these details without a second thought.

The more you know, the more likely you’ll impress.

EXPAND YOUR KNOWLEDGE
4. STAY UPDATED ON NEARBY MARKETS 📍

Keep an eye on developments in nearby areas, such as new constructions, builder incentives, and special financing options.

Sharing these insights with potential buyers adds value and showcases your expertise in the broader market.

REMEMBER, YOU'RE ON CAMERA
5. STAY PROFESSIONAL AND POSITIVE 🎥

Always assume you’re on camera. Be aware that sellers may have security cameras monitoring the open house. Maintain a professional demeanor and speak positively about the property and neighborhood.

A polished, professional demeanor leaves a lasting impression, especially when the seller is considering you for their next listing.

BE PROACTIVE WITH SIGN-INS
6. CATCH EVERY LEAD LIKE IT'S GOLD 📲

Use digital sign-in tools or traditional sign-in sheets to collect visitor information. Follow up with attendees promptly after the open house to nurture leads.

Engage visitors by asking questions like, "Which home in the area do you plan on selling?" to identify potential sellers.

If expecting a large turnout, consider having an assistant to manage sign-ins, allowing you to focus on engaging with guests.

TAP INTO LOCAL CONNECTIONS
7. ENGAGE THE NEIGHBORS EARLY 🚪

The neighbors are some of your best allies. Prior to the open house, visit neighboring homes to introduce yourself and invite residents to the event.

Ask, "Who do you know who you’d like to turn into neighbors?" It’s a casual, effective way to make connections.

STRIKE WHILE THE IRON'S HOT
8. FOLLOW UP LIKE A PRO 💯 

Don’t let leads go cold. Send a quick, friendly follow-up message to every visitor within a few hours of your open house.

A prompt follow-up is essential to keeping potential buyers interested and engaging new leads.

WRAPPING UP

With these open house strategies in your toolkit, you're set to boost your network, capture valuable leads, and position yourself as the go-to agent in your market.

Remember: every interaction counts, from the first sign on the street to the final follow-up message.

So pick your property, prep like a pro, and make the most of every open house. Each one is a chance to build connections, deepen your local expertise, and ultimately, close more deals.

Your open house profit playbook awaits—time to put it to work and watch those leads roll in!

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

SPREAD THE WORD

Don’t keep Harris Real Estate Daily a secret! If you’re finding value in our real estate strategies and market insights, share with others why you subscribed.

AND THAT'S A WRAP!

Happy Monday,

Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.