Open House Profit Playbook: Boost Leads & Close Deals (Part 2)

Good evening, real estate agents! 🏡 Ready to turn open houses into a profit powerhouse?

In Part 2 of our Open House Profit Playbook, we’re diving deeper into tactics that attract serious buyers, add credibility, and help you close more deals.

Grab your notebook, because these next-level strategies are all about maximizing every moment.

Ready? Let’s get into it!

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BRING THE MORTGAGE MAGIC 🪄

Got a buyer wondering if they can actually afford the home? Partner with your favorite lender to provide “rate sheets” showcasing different financing scenarios.

With options for various down payments and monthly payments, buyers can visualize their financial path to homeownership.

Bonus: if it’s a first-time buyer house, have your lender on hand to discuss any special programs.

MIND YOUR P'S AND Q'S 🤐

When nosy questions arise—like “Why are the sellers moving?”—keep it professional.

Focus on the home’s great features rather than revealing details that could jeopardize the seller’s leverage.

Think of yourself as the property’s best advocate, sharing only the positive essentials.

SYSTEMATIZE YOUR SUCCESS 📊

Imagine every open house consistently bringing in buyers and future listings. By following a structured approach, open houses can become your secret lead machine—no costly buyer leads needed!

Implement a routine checklist, stick to it, and refine with each showing. Consistency is key to turning your events into reliable pipelines.

BECOME THE ENCYCLOPEDIA OF THE PROPERTY 📚

Every house has a story, so know yours inside out! Beyond the basics, have details on appliance ages, roof condition, school ratings, HOA fees, and taxes.

If something stumps you, don’t wing it. Honesty about what you don’t know can boost credibility—and remember, do your research before the doors open.

BRING A BUDDY 👥

Open houses are all about making connections, so don’t go it alone. A licensed partner can help manage sign-ins, answer frequently asked questions, and keep track of potential leads.

Plus, with someone else handling the details, you’re free to build relationships and make a memorable impression.

FOLLOW UP LIKE A PRO 📞

Treat each lead like gold. Make it a mission to follow up with every visitor, keeping them engaged until they’re either pre-qualified, actively searching, or set for an appointment with you.

Don’t just collect business cards—turn casual chats into lasting client connections.

Start putting these advanced tactics to work and you’ll turn open houses into a lead-generating powerhouse.

Keep building, refining, and engaging, and watch your business grow with each handshake and follow-up. Here's to your next successful open house! 🥂

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

Have a great night,

Tim & Julie Harris
Harris Real Estate Daily

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