🏡 Smart Agent Talking Points: Be the Expert Everyone Trusts

Price appreciation is expected to moderate to 3–4% annually.

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Good morning, agents. ☀️ In today’s podcast, we’ll explore strategies to help you become the trusted expert your clients rely on. Tune in for practical insights that will elevate your credibility and set you apart in the market.

Let’s dive in! 🏡💰

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🏡 SMART AGENT TALKING POINTS: BE THE EXPERT EVERYONE TRUSTS5️⃣ Mortgage Innovation Boosts Accessibility

1️⃣ Existing Home Sales Forecast

The National Association of Realtors (NAR) projects approximately 4.26 million existing-home sales in 2025, reflecting a 6% growth in sales. Price appreciation is expected to moderate to 3–4% annually.

Source: NAR

2️⃣ MBS Highway's Outlook

MBS Highway forecasts a 10% rise in existing home sales for 2025, with 30-year mortgage rates potentially dropping into the low 6% range.

Source: Highway.ai

3️⃣ Home Price Trends

The S&P CoreLogic Case-Shiller U.S. National Home Price Index reported a 0.6% month-over-month and 4.1% year-over-year gain in January 2025.
- Highest performer: New York with +7.7% YoY growth
- Lowest performer: Tampa with a -1.5% decline

The FHFA reported a 0.2% monthly and 4.8% annual increase, with:
- Strongest growth: Midwest and Northeast (~7% YoY)

Decline: Mountain and South Atlantic regions (~-1% YoY)
Sources: S&P Global, [FHFA.gov]

4️⃣ Rental Market Dynamics

According to Apartment List’s March 2025 report:

  • Rents increased 0.6% month-over-month, following seasonal trends.

  • Rents are still down 0.5% year-over-year, marking the 22nd straight month of annual declines.

  • The national vacancy rate remains high at 6.9%.

  • Average Monthly Rent for a 2-Bedroom Apartment:

    • Most Expensive Markets:

      • New York City, NY: Approximately $5,000 per month.

      • San Francisco, CA: Approximately $4,084 per month.

    • Most Affordable Markets:

      • Wichita, KS: Approximately $763 per month.

  • Toledo, OH: Approximately $850 per month.
    Sources: U.S. NewsHowMuch.net

REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, ALL THE LEADS

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5️⃣ Pending Home Sales Index

The NAR’s Pending Home Sales Index rose 2% month-over-month to 72.0 in March, led by a 6.2% rebound in the South following a sharp drop in February. The other three regions posted monthly decreases.

Source: Highway.ai

6️⃣ Regional Home Price Insights

  • Midwest and Northeast: Supply-constrained, leading to higher prices.

  • Western markets like Phoenix, Los Angeles, and Las Vegas are showing signs of recovery, with monthly gains between 0.6% and 0.7%.

    Source: Highway.ai

7️⃣ New Residential Construction Trends

  • Housing Starts: As of February 2025, U.S. housing starts rose 11.2% month-over-month to 1.5 million units (seasonally adjusted). Single-family starts increased 11.4% to 1.108 million units.

    • Regional Breakdown:

      • Strongest growth: West (+20.2% YTD)

      • Biggest drop: Midwest (-21.5% YTD)

    • Average Sales Price:

      • Median: $414,500

      • Average: $487,100
        Sources: U.S. Census Bureau, NAHB

8️⃣ The mix of rising home prices, fluctuating rates, strong new construction in select areas, and continued tight supply in others means agents must stay informed, strategic, and proactive when advising buyers and sellers.

Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX

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AND THAT'S A WRAP!

Your next big win is waiting. 🏆,

—Tim & Julie Harris
Harris Real Estate Daily

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