🏡 Sound Like a Real Estate Pro: Must-Know Secrets!

Good morning, agents! ☀️ Are you ready to take your real estate game to the next level? Whether you're a seasoned agent or just starting out, mastering the language of real estate is key to building credibility and trust with clients.

In this episode, we're sharing insider secrets that will help you sound like a true pro. From mastering the lingo to crafting compelling listings and negotiating like a champion, these tips will give you the edge you need to stand out in a competitive market.

Ready to sound like a real estate expert? Let’s dive in!

Let’s turn those mental roadblocks into stepping stones for success. 🚀

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SOUND LIKE A REAL ESTATE PRO: MUST-KNOW SECRETS!

Knowledge = Confidence, Ignorance = Fear. When you have powerful talking points showing your knowledge, you're more likely to:

• Talk about real estate everywhere you go.

• Proactively Lead Generate: You'll speak confidently, from open houses to calling Expireds to popping by the For Sale By Owners in your town. You'll ask for and secure more business.

This Week's Fact-Based Talking Points:

1️⃣ Early spring for existing home sales? Maybe, maybe not. It's too soon to tell, but it's looking good! Existing home sales rose 2.2% month-over-month in December (+9.3% year-over-year) to 4.24 million units SAAR (Seasonally Adjusted Annualized Rate) as some buyers powered through the low temperatures but high-ish rates. That’s the fastest pace of sales we’ve seen since February 2024.

Research about WHY people moved in Q4 of 2024 and so far in 2025 shows the following (mostly circumstantial) reasons stated by buyers and sellers:

• Changing Family Dynamics: Evolving family structures significantly impact homeowners' selling decisions. In Q4 2024, 34% of homeowners considering selling indicated that an expanding household size influenced their decision, while 41% cited a decreasing household size.  Multi-generational buyers are commonplace. Market your larger homes, multiple structure listings, or funky floorplans to capture that interest!

• Market Perceptions and Timing: Homeowners' perceptions of the housing market influence their selling decisions. About 39% think they’ll get a better deal on a new home now than in the future, and 45% believe they’ll be able to sell their home for more money now than in the future.

• Desire for updated or newly constructed homes. 31% of homes available for sale are newly built. NAR expects at least 15% of sales in 2025 to be new homes.

• 13% of moves are Relocation driven, either job relocation or voluntary relocation (like snowbirds, etc.)

2️⃣ New home sales rose as well. In December 2024, new home sales rose 3.6% month-over-month (+6.7% year-over-year) to 698,000 units SAAR. The median new home sales price climbed 6.1% MoM to $427,000. That’s just 6% above the median sales price for existing homes ($404,400). [Census Bureau].

3️⃣ Anticipated Trends for 2025: The 2025 housing forecast indicates that mortgage rates are expected to average 6.3% annually. Today's rate is 6.96% for a 30-year fixed.

Home prices are projected to rise by 3.7% in 2025 after increases of 4% in 2024 and 1.1% in 2023.

Sales of existing homes are anticipated to grow by 1.5% to 4.07 million, still below the 2013-2019 average. The supply of homes for sale is expected to improve by 11.7%, and new home constructions are projected to surge by 13.8%, reaching 1.1 million new units.

4️⃣ Rental rates are trending modestly downwards. National rents fell 0.2% in January, and the vacancy index peaked at 6.9% as new supply outstripped demand. The most significant rental rate declines were in Austin (-6.3% YoY) and Denver (-4.5% YoY). [Apartment List].  Cleveland, Detroit, and Washington DC saw rent increase between 3 and 5%, so these stats vary based on where you are in the country. Know your own stats!

5️⃣ Watch for new and innovative types of development, especially in urban environments. The Arcade Providence – Providence, Rhode Island Built in 1828, The Arcade Providence is America's oldest indoor shopping mall. After closing in 2008, it was revitalized into a mixed-use space featuring 48 micro-lofts on the upper floors and 20 retail shops at ground level. This transformation has breathed new life into the historic structure, offering modern living spaces while preserving its architectural heritage.

Those are your top talking points for this week. 🎯

Remember that knowledge = confidence and ignorance = fear. When you have the latest facts, you'll have more conversations 'IRL' and online.

If you need 18 transactions this year, have 18 conversations today.  This may seem like a lot until you consider the following strategy: (Adjust accordingly for your schedule!)

SO REMEMBER…

18 contact goal:  3 parents at school drop off, 3 people at the gym or on your dog walk in the neighborhood, 5 expired sellers, 5 friends or sphere, 2 For Sale By Owners.  And that's not even counting lead follow-up.  Also, it's FREE.  Lather, rinse and repeat.

Now that you have talking points, you have no excuses!

TAKE ACTION TODAY

If you'd like to be surrounded by colleagues and coaches who are motivated, focused, and in action, join Premier Coaching today!

AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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