🏡 The Market’s Not Crashing — But Your Scripts Might Be

Good evening, agents! 🌓 The market is shifting, and that’s not a bad thing — if you know how to talk about it.

You can’t be a “secret agent” right now. Buyers and sellers are overwhelmed with confusing headlines, but few people are giving them real answers. That’s where you come in.

This week’s economic news may sound positive on the surface — but when you dig deeper, the truth is more complicated. That’s your opportunity. When you know how to explain what’s really going on, you can help your clients act with confidence instead of sitting on the sidelines.

Let’s break down the key talking points to help you stay relevant, credible, and profitable in today’s market. 🏡🎯

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📣 Don’t Just Be Informed — Be Useful

The market is shifting, and that’s not a bad thing — if you know how to talk about it.

You can’t be a “secret agent” right now. Buyers and sellers are overwhelmed with confusing headlines, but few people are giving them real answers. That’s where you come in.

This week’s economic news may sound positive on the surface — but when you dig deeper, the truth is more complicated. That’s your opportunity. When you know how to explain what’s really going on, you can help your clients act with confidence instead of sitting on the sidelines.

Let’s break down the key talking points to help you stay relevant, credible, and profitable in today’s market.

1️⃣📉 Job Numbers Look Strong — But Not So Fast

The Bureau of Labor Statistics (BLS) reported that 139,000 jobs were added in May. That sounds solid, but there’s more to the story:

• The BLS also revised the last two months down by 95,000 jobs.

• A separate report from ADP (which tracks actual payrolls) said only 37,000 jobs were added.

• The BLS uses a “birth-death model” to guess how many jobs come from new small businesses. That added nearly 200,000 imaginary jobs.

2️⃣🏘️ More Homes for Sale — But Fewer Are Selling

There are now over 1 million active listings — the most since December 2019.

• Inventory is up 31.5% compared to last year.

• But homes are selling slower: just 4 million units per year, down from 5–5.5 million pre-pandemic.

• Inventory is highest in Texas, Florida, Colorado, and parts of the West. The Northeast and Midwest remain low on supply.

3️⃣💸 Prices Are Drifting Down — Not Crashing

Prices are adjusting in some metros — but there’s no crash.

• 60 out of the top 100 cities saw year-over-year listing price declines.

• Most were small (1–3%). A few were steeper, like Bridgeport, CT (-13%) and Durham, NC (-10%).

• Meanwhile, places like Toledo, OH and Baltimore, MD saw price increases of 10% or more.

4️⃣🏠 Insurance Costs Are Out of Control

Buyers used to ignore insurance. Now it can break the deal.

• Insurance premiums are up 38% since 2019.

• Wages only went up 22% — so insurance is eating more of the budget.

• Climate-related disasters are driving insurer losses and raising premiums nationwide.

5️⃣📈 Inflation Is Slowing (That’s a Good Thing)

The Consumer Price Index (CPI) measures inflation — how much prices are rising. In May, it came in lower than expected.

• “Core” inflation (excluding food and gas) rose just 0.1% for the month.

• When you average the last 3 months, inflation is up only 1.7% per year — that’s below the Fed’s 2% target.

• Without rent/housing costs, CPI might’ve gone negative.

6️⃣💰 Rates Are Stuck Around 7% — But Maybe Not for Long

Right now, mortgage rates are hovering around 7%, but that may not last much longer.

• The Federal Reserve isn’t expected to cut rates in June.

• But by July or September, there’s a good chance they’ll drop the base rate by 0.25% — and when that happens, mortgage rates could follow.

FINAL TAKEAWAY

Don’t Be a Secret Agent

If you're not having these conversations, someone else will. You don’t need to predict the future — just help people make sense of what’s happening now.

Use this data in:

• Buyer consultations

• Price adjustment conversations

• Open house scripts

• Social media posts

• Client newsletters

🎯 Want to learn how the most successful agents are using this data to win listings, close buyers, and grow their income — fast?

Join us inside HarrisMastermind.com for elite-level coaching, market updates, and daily action plans to keep you profitable in any market.

We’ll see you there.

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AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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