🏡 The Power of First Impressions: Winning Trust from the Start

Good evening, real estate agents!🌟 You know the drill—first impressions are everything.

Studies show that people form lasting opinions in 2 seconds to 2 minutes. So, what are your potential clients thinking when they first meet you? 🤔

Here’s how to master your first impression game, both online and in real life, so you become unforgettable (in the best way).

First time reading? Sign up here with just one click.

WHY IT MATTERS: THE REAL ESTATE FIRST IMPRESSION EFFECT

• The Stats Don’t Lie: Most clients stick with the first agent they meet. That means your first encounter is a make-or-break moment.

• It’s in Your Hands: Unlike market shifts or interest rates, first impressions are completely within your control.

Let’s take a closer look at how you show up. 💼

YOUR DIGITAL FOOTPRINT: POLISHING YOUR ONLINE PRESENCE

Step 1: Audit Your Online Profiles

• Where to Check: Facebook, Instagram, LinkedIn, Zillow, Realtor.com, WhatsApp, your website (and your broker’s website), your digital newsletter, and marketing campaigns, and any other apps you use.

• The Test: If someone Googles you, do they see a polished, trustworthy agent—or an outdated profile from 2003?

Step 2: Consistency is Key

• Update your headshot (no selfies or blurry pics!).

• Ensure contact info is correct—can prospects easily call or email you?

Step 3: Delete Old Accounts

• If it’s outdated or unused, let it go. Fewer but better profiles create a stronger impression.

IN REAL LIFE: WINNING THE OFFLINE GAME

Step 1: Perfect Your Introduction

• Smile, shake hands confidently, and make eye contact.

• Avoid the dreaded “What was their name again?”—introduce yourself clearly and memorably.

Step 2: Check the Details

• Is your voicemail professional? (And not full, please!)

• Are your car and signage clean and well-maintained?

Step 3: Always Be Prepared

• Bring polished brochures, fresh business cards, and a clear pitch about what sets you apart.

MOMENTS OF TRUTH: HOW CLIENTS JUDGE YOU

Howard Brinton called them “Moments of Truth”—split-second judgments clients make based on what they see, hear, or experience.

Ask yourself:

• Does my online profile scream proactive agent, or is it sending mixed signals?

• Do I showcase my specialties, or is my branding too generic?

• Am I approachable, or do I come off as “salesy” and pushy?

QUICK WINS TO NAIL FIRST IMPRESSIONS

1. Update Your Headshots: Nothing says “I’m outdated” like a 10-year-old photo.

2. Fix Your Voicemail: Make sure it’s clear, professional, and ready to accept messages.

3. Embrace Your Role: Talk about real estate confidently—people love an informed expert.

4. Be Social (the Right Way): Post relevant, helpful real estate tips and engage thoughtfully in comments.

5. Do a Mock Audit: Ask a friend or coach to critique your online and offline presence.

LEVEL UP YOUR GAME

You only get one shot at that first impression—make it count. 🎯 Need a deeper dive?

Your Harris Certified Coach can help polish every detail so you’re unforgettable from the first hello.

Pro Tip: Want to impress from day one? Start with our Proven Pre-Listing Package and learn to dominate the first 2 minutes of every meeting.

Ready to leave a lasting impression? 🏆 Start today.

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

SPREAD THE WORD

Don’t keep Harris Real Estate Daily a secret! If you’re finding value in our real estate strategies and market insights, share with others why you subscribed.

AND THAT'S A WRAP!

Sweet dreams,

Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.