🏡 The Real Deal: Top Lead $ources Ranked From Worst to First (Part 3)

In partnership with

Good morning. 🌞 Welcome back, agents! We’re inching closer to the lead-gen goldmine as we dive into Part 3.

Today’s sources are a mix of solid performers and strategies that, when executed right, can quietly generate wins without draining your wallet—or your sanity.

Let’s keep climbing the rankings.

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TOP LEAD SOURCES RANKED FROM WORST TO FIRST: #31 TO #24...

#23: Email Marketing

• They are usually inexpensive and can produce a random lead now and then. However, they should not be seen as a replacement for actual conversations.

• Newsletters

• Market reports

• Automated messages

Yes, you can set it and forget it; however, are your emails being opened, or are they mainly in the spam folders? Do you call when you get a response to your email?

#22: Blogging

(Content Marketing) such as:

• Answering questions about real estate on different platforms.

• Writing articles on your own blog.

• NextDoor.com

• WhatsApp, specific, curated groups

• ApartmentTherapy (for first-time buyers who are renting)

• Private Facebook groups for neighborhoods or HOAs

• It is low-cost of time and money and may net a random lead now and then. It’s not predictable, but it’s also not expensive. Budget 15 to 30 minutes per day to keep your presence on a few sites, but don’t consider this lead source a ‘spoke’.

• Most likely to get results from the particular neighborhood blogs and apps, especially around your listings or when you’re looking for new inventory for your buyers.

#21: Google Pay Per Click

Costs: Typically, a small campaign costs $500 to $1500/month.

How many months of this expenditure can you budget while you learn how to optimize?

Skills Required: Ability to write compelling, effective, and targeted ads.

Time Required: It depends on how good you are at writing copy, creating a high-converting landing page, and converting any leads you generate.

ROI: this depends on many, many factors. For this reason, we rank it low on our list.

IN PARTNERSHIP WITH RYSE

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This year alone, RYSE has seen revenue grow by 200% month-over-month and expanded into 127 Best Buy locations, with international markets on the horizon. Plus, with partnerships with major retailers like Home Depot and Lowe’s already in the works, they’re just getting started.

Now is your chance to invest in the company disrupting home automation—before they hit their next phase of explosive growth. But don’t wait; this opportunity won’t last long.

Invest today before their share price changes next week.

#20: AUDIO Media

• Podcasting: Note: we have a whole podcast series about how to start and run your Podcast.

• Clubhouse, Discord, Fireside live, Facebook Live, Telegram.

• Inexpensive expenditure of money, but can be very time-consuming.  It’s ineffective if you only dabble.  It can be very effective when you take it seriously and are super consistent, providing value.

Examples of how to utilize AUDIO Platforms:

• Host Valuable Sessions: Offer practical advice, insights on market trends, or Q&A sessions to attract engaged listeners.

• Collaborate Partner with lenders, stagers, or other agents to co-host events, broadening your reach.

• Promote Events: Share your upcoming sessions on social media, email newsletters, or local community groups.

• Engage Consistently: Build trust and credibility by hosting regular events or participating in discussions.

• Use CTAs: End discussions with a clear call-to-action, such as inviting participants to contact you, visit your website, request a free CMA, see you at your open houses, etc.

#19: Boom Town, KV Core, and similar platforms

• Not too expensive to set up, but it will cost more money to systematize, upgrade, and optimize.

• Your results greatly depend on the actual money you spend on paid ads.

• Much more effective when you CALL anyone who responds to your campaigns.

Our favorite (because you get it free at Exp):    (Normally it’s $500+ / month)

Making It Rain: eXp Realty’s digital lead generation program is designed to drive homebuyer and seller traffic to agents’ kvCORE websites. Leveraging digital advertising helps agents maintain a consistent pipeline of quality leads without requiring extensive time or expertise in digital marketing.

How It Works:

• Digital Advertising Campaigns: The program utilizes targeted digital ads to attract potential clients to your kvCORE website, enhancing your online presence and lead-generation efforts.

• Lead Capture: As visitors engage with your website, their information is captured and funneled into your kvCORE CRM, enabling efficient follow-up and nurturing.

• Training and Support: eXp Realty provides training courses, tutorials, and classes to help agents convert prospects into clients effectively.

By integrating Making It Rain with kvCORE, agents can automate and optimize their lead generation processes, allowing them to focus more on client interactions and closing deals.

#18: Your Professional Sphere of Influence

Who are they?

• Mortgage people -Title company managers and closers -Home Inspectors  -Stagers -Closing attorneys -Probate Attorneys -Home Maintenance people

• Estate Sale Contacts -Consignment store owners

• Plumbers / Painters / Carpenters / Electricians/anyone who fixes your inspection problems.

Note: All people on this list come into contact with potential buyers and sellers.

Strategy: 

• Every time you contact someone on this list, ask them whom else they know who could use your help buying or selling real estate.

• Dedicate 1 to 2 hours weekly by calling people in your Professional Sphere, sending them referrals, and asking for referrals.  ‘Train’ them that you’re their go-to real estate person.

This is FREE, but it is a bit time-consuming and unpredictable, or it would be higher up on our list. Still, it’s worth doing because even 2 or 3 referrals per year could net you tens of thousands in commission dollars, and once you’ve been consistent at this proactive lead generation technique, you may be able to get a deal a month from it!

#17: Assisted Living Care Facility Housing intake coordinators.

• There is no cost to you except your time for a few meetings and follow-up calls.

• Fact: People often pay for their assisted living care and housing by selling their home.

• Use your Pre-Listing Package, have coffee with the coordinator, and offer to be a liaison to help with a smooth transition.

• Little to no competition for this business.

• Can be effective immediately, but could also take some time to build relationships.

#16: Your Home Owner’s Association

• Go to the meetings. Bring value. You don’t have to be on the board to get to know who’s running the neighborhood! Do this with your own first, then start attending any neighborhood HOA meetings where you have listings.

• You may find out who is behind on their HOA dues. Sometimes, this is an early indicator that they need to sell.

• The only cost is your time. It can be effective, assuming you maintain the relationships and actually talk about real estate!

#15: Neighborhood-specific online media

• Nextdoor.com / name of your neighborhood, as well as using NextDoor for all of your listings, for finding homes to sell to your buyers, etc.

Facebook Neighborhood Groups

• Many communities have local groups for buying/selling, events, and discussions.

Front Porch Forum

A hyper-local platform for community discussions and classifieds where agents can engage with residents and promote listings.

FrontPorchForum.com

Alignable

A professional networking platform that helps you connect with local businesses and professionals for referrals and collaborations.

Alignable.com

Meetup

You can use this platform to join or organize real estate-related events, such as Q&A sessions or market updates.

Meetup.com

• These platforms are FREE.

• Be creative how you use them and be consistent.

• Post ‘Wanted’ home requests for your buyers.

• Post Coming Soon listings

• Advertise your Open Houses

This source is not predictable but can produce random, local, and quality leads.

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

AND THAT'S A WRAP!

Stay tuned for the next one,

Tim & Julie Harris
Harris Real Estate Daily

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