🏡 The Real Deal: Top Lead $ources Ranked From Worst to First (Part 4)

Good morning. 🌞 A blessed Sunday agents! We’re inching closer to the top of the lead source rankings.

Today’s picks? They’re the underappreciated gems and hidden power players that can quietly supercharge your business.

These aren’t the flashiest methods, but with a little effort and the right approach, they deliver solid, repeatable results.

Let’s dive in and see what Part 4 has in store for your lead-generation strategy. 🚀

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HOME WARRANTY

Don’t let a broken heater break the bank

Home repair costs have surged in recent years due to inflation and supply chain issues, making unexpected breakdowns a financial burden for homeowners.

Fortunately, a home warranty could help cover the repair and replacement of your home appliances and systems for a reasonable monthly fee.

Check out Money’s list of the Best Home Warranties and start protecting your essential appliances.

TOP LEAD SOURCES RANKED FROM WORST TO FIRST: #14 TO #7...

#14: Probate. AllTheLeads.com/Harris

*High conversion potential with relatively low cost.

• Motivated Sellers: Probate properties often need to be sold quickly to settle an estate, making sellers highly motivated.

• Minimal Competition: Many agents overlook probate leads, creating an opportunity to stand out in a less crowded niche.

• Consistent Lead Source: Probate is an ongoing process that ensures a steady stream of potential leads for your business.  You’ll always have something in your pipeline.

#13: Referral Based Companies charging up to 35% fees.

Join Premier Coaching for a full list of these companies and their upfront, ongoing, and referral fees.

Some of these companies are better than others. The quantity and quality of the leads vary by area, and the conversion ratio of these leads also varies by agent.  

Some of these companies have sign-up fees; some don’t. This is why our coaches are constantly updating this list.

On their own, these are not a ‘spoke’. But when you sign up for multiple companies, they can ‘supplement’ your business.  Referral fees can be costly, so remember that generating quality leads on your own is always better, but these can get you started while you build your skills.

Examples: HomeLight, Referral Exchange, OpCity, Upnest.

Not predictable or duplicatable, but can supplement your normal lead flow.

#12: Buyer and Seller Seminars

• In Person, such as a ‘Lunch and Learn’ at your office, at a restaurant or coffee shop, etc.

• Online: Facebook Live, etc.

Premier Coaching teaches you the content and system for running such seminars.

What to expect?  Even from a Facebook Live, free session, assuming you advertise it well and you get at least 10 people to show up,  many of our coaching clients have gotten at least 1 to 2 closeable leads from each session.

Costs little time or money but does require some skill.  This works better when you do it once per week and consistently promote your sessions.

#11: Property-Specific Pay Per Click, Zillow / realtor.com / etc.

#10: Divorce Attorneys

The divorce decree states that a home must be sold, how the proceeds are split, and when it should occur.

It costs little money and little time but works far better with multiple attorney relationships who you speak with regularly.

#9: Relocation

• Your company may have a relocation department (like EXP does).

The good part is that there are definitely motivated clients, both buyers and sellers.

• Bad part: Steep referral fees.

*Agent IDX Website with SEO done at a high level.

*YouTube PPC / videos are done very consistently, are optimized, and are market-specific.

• YouTube is 2nd only to Google as a search engine!

• Refer to our podcast series about how to execute this.

#8: Small and medium sized Builders

• Join your Builder’s Association to get the guide of who’s building what and where.

• Search for expired new construction in your MLS and visit builder sites, using NewHomeSource.com to find the ones that are NOT in your MLS.

#7: New Construction Salespeople

• Who do they refer their resale business to?  Have multiple relationships and speak with them frequently!

• When someone has a home to sell before they can close on their new home, where does that resale lead go?

THE BOTTOM LINE

Mastery is all about momentum. The lead sources we covered today aren’t just about generating contacts—they’re about creating sustainable systems that fuel your pipeline.

Stick with us for the next round as we climb closer to the ultimate lead-gen strategies to level up your real estate game. 🚀

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

Always rooting for you,

Tim & Julie Harris
Harris Real Estate Daily

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