🏡 Turn Expireds into $olds: Top $ecrets Revealed!

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Good evening agents. 🌓 Are you ready to turn expired listings into major profits? In today’s episode of our Daily Podcast, Tim and Julie Harris dive deep into the Top $ecrets for transforming expired listings into successful sales. 🏡✨

If you've ever felt stuck with expired listings or wondered how to make them work for you, this episode is a must-listen! Tim and Julie reveal proven strategies, insider tips, and real-world success stories that will change the way you approach expired listings.

Don’t miss out on learning how to turn these untapped opportunities into a thriving business — it’s time to turn those expireds into $olds!

Ready to learn how? Let’s dive in! 🏡🤩

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🏡 TURN EXPIREDS INTO $OLDS: TOP $ECRETS REVEALED!

The Secrets to Expired Listings Success

The following secrets come straight from our coaching clients who are successfully taking and selling expired listings. Today, we’ll share their insights, explore what real expired sellers say about their previous agents, and provide actionable strategies for you to achieve success with expired listings too!

Secrets from Coaching Clients

More Opportunities Than You Think

Coaching clients report far more expired listing opportunities than they initially realized. Key changes they made to uncover more expired homes include:

• Expanding their geographic search.

• Looking further back in time.

• Including withdrawn and temporarily off-the-market listings.

If you’re unsure how to perform these searches, call your MLS or ask your broker for help.

Surprisingly Receptive Sellers

Clients say expired listing owners are much nicer to talk to and more open to discussion than expected. These sellers are craving a fresh approach and a better strategy.

Fast Sales = Marketing Gold

Coaching clients who secure these listings often sell them within 10 days or fewer. This creates a fantastic marketing opportunity to prospect even more expired owners. Use client testimonials for videos, postcards, door hangers, and more. 

Top Complaints Expired Sellers Have About Their Previous Agents

(Real-world commentary reported by coaching clients)

1. Set It and Forget It
   The previous agent listed the home in the MLS and did nothing else, expecting it to sell itself. This suggests overpromising and under-delivering, leaving sellers frustrated. It's just plain lazy.

2. No Open Houses
   The previous agent skipped open houses, claiming they don’t work, don’t believe in them, or deem them unnecessary. This angers sellers, as open houses are one of the few tangible efforts they can see. Remember, they’re watching HGTV and Bravo real estate shows every night!

3. Terrible Photos
   The previous agent’s pictures were awful—featuring reflections in mirrors, open toilet lids, dark shots, unstaged rooms, or unprofessional quality. Sellers were disappointed by the lack of effort.

4. Neglected Properties
   One seller returned to their vacant home to find roaches in the foyer because no one checked on it. In this case, the home didn’t expire—the seller fired the agent, and it was shown as “withdrawn.” We've heard stories of vacant homes being broken into, weeds in the landscaping, unmowed yards, green pools, and the list goes on. Check on all listings every week! Know if the seller has maintenance set up or if they need your help.

5. Poor Communication
   Sellers frequently cite zero or subpar communication from their previous agent. Our coaching clients solve this with a communications guarantee in their Pre-Listing Package.

6. Price Reduction Overload
   Some sellers only heard from their agent when it was time to request a price reduction. While reductions are sometimes necessary, agents are less likely to get approval if they haven’t demonstrated value first.

Top Strategies to List Expired Homes

1. Daily Phone Outreach
   Spend one hour each day calling expired, withdrawn, and temporarily off-the-market sellers directly. Use RedX to source phone numbers efficiently.

2. Door Knock Without Overthinking
   Visit listings without good phone numbers within a 20-mile radius of your home or office. Don’t over-qualify or get stuck in analysis paralysis—history doesn’t matter if they want to keep the house. Use your seller pre-qualification script once you’re talking, then research price and history later.

3. Prioritize High-Value Homes
   Door knock and call from the most expensive to the least expensive homes. There’s far less competition for pricier properties.

4. Match Buyers to Expireds
   Target expired homes that fit the criteria of your buyers struggling with low inventory. This is a favorite strategy among our coaching clients—pairing real clients with real needs often leads to quick transactions.

5. Dig Into Older Listings
   Reach out to expired, withdrawn, and temporarily off-the-market listings from months or even years ago. These homes have likely appreciated since they were last listed, so you might not even need to reprice them to sell.

6. Systematize Your Success
   Join Premier Coaching today to refine your expired strategy and tap into this gold mine! Sign up with RedX to get the data you need to start immediately.

FINAL THOUGHTS

Why Expired Listings Are a No-Brainer

There are no referral or acquisition fees when you list expired homes. Listing and selling just one expired home per month could mean at least $100,000 in yearly income! Ignoring expireds is like installing an ejector seat in a helicopter—don’t be that agent. Get to work! 💼

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

AND THAT'S A WRAP!

Thanks for the support,

Tim & Julie Harris
Harris Real Estate Daily

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