🏡 Turn Looky-Loos into Leads: Master Open House $uccess

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Good morning, agents. 🌝 Ready to turn a few hours on a weekend into a lead-generating machine?

Open houses aren’t just for nosy neighbors—they’re one of the most underrated tools for finding serious buyers and sellers.

Done right, an open house can bring you more business than any paid lead service ever could.

Here’s how to make your next open house the stuff of legend.

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WHY OPEN HOUSES MATTER

An open house isn’t just an event; it’s your chance to connect with potential buyers, sellers, and neighbors who are curious today and motivated tomorrow.

The best part? You don’t even need your own listings to crush this game.

THE OPEN HOUSE PLAYBOOK

1. Pick the Right Property

Not all homes are created equal for open house success.

🏡 Pro Tips:

• Focus on first-time move-up homes in popular neighborhoods.

• Avoid hard-to-find or inconveniently located properties.e the map, get it now and start planning.

2. Signs, Signs, and More Signs

Directional signs are your secret weapon.

🔑 Best Practices:

• Use at least 10 signs to direct traffic.

• Ask neighbors if you can post signs on their lawns—it’s a conversation starter!

3. Know Your Stuff

Your expertise should shine.

📋 What to Prepare:

• Cheat sheets with neighborhood stats (active, pending, and sold listings).

• Knowledge of competing neighborhoods, nearby construction, and local amenities.

4. Capture Every Lead

Don’t let anyone slip through the cracks.

🖊️ Tools to Use:

• A digital sign-in app or old-school sign-in book.

• Scripts like: “Which home in the area do you plan on selling?”

5. Knock, Knock—It’s Pre-Open Networking

Canvass the neighborhood before the big day.

📞 What to Say:

• “We’re hosting an open house this weekend. Who do you know who might want to choose their next neighbor?”

6. Provide Financing Options

Help buyers envision how they can make the purchase.

📄 Action Step:

• Display rate sheets with various financing scenarios provided by your lender partner.

7. Respect Seller Confidentiality

What you say matters.

🚫 Avoid These Mistakes:

• Don’t overshare the seller’s motivations.

• If you don’t know something, don’t guess.

8. Get a Partner

A second licensed agent can be a game-changer.

🤝 Benefits:

• Manage sign-ins efficiently.

• Provide added security and support during busy times.

MONETIZE LIKE A PRO

The best agents turn open houses into lead machines—securing both buyer and seller clients from a single event.

🎯 The Goal:

• At least 1 new listing per open house.

• A pipeline of buyers, some of whom may need to sell before they buy.

FINAL THOUGHT

Open houses aren’t just weekend gigs; they’re your ticket to consistent leads and income.

Systematize your approach, follow up like a champ, and never pay for buyer leads again.

🚀 Next Step: Take your skills to the next level by joining Premier Coaching.

Visit PremierCoaching.com and start turning open houses into endless opportunities today!

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

AND THAT'S A WRAP!

From open houses to closed deals,

Tim & Julie Harris
Harris Real Estate Daily

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