URGENT: How to Truly Articulate Your Value As a Buyer’s Agent

In partnership with

Good morning, real estate champs! 🏡 Ready to show your clients why you’re the agent they can’t afford to pass up?

In today’s hyper-competitive market, simply browsing the MLS isn’t enough to find dream homes.

Buyers need a proactive agent who thinks outside the box—and that’s where you come in.

Today, we’re giving you 21 strategies to actually articulate your value and help your buyers get ahead. Let’s dive in! 🚀

First time reading? Sign up here with just one click.

IN PARTNERSHIP WITH BILL.COM

This year's hottest gift for businesses is BILL

Beat the Black Friday rush and get your business what it really wants for the holidays—streamlined financial operations with BILL Spend & Expense.

Choose BILL to help your business:

• Control spending with customizable budget controls.

• Get real-time visibility into your finances.

• Automate expense reports to save time and focus on strategy.

Take a demo and get what YOU really want for the holidays—choose from a Nintendo Switch, Apple AirPods Pro, Samsung 50" TV, or Xbox Series S¹.

Request a demo

¹Terms and Conditions apply. See offer page for more details.
BILL Divvy Card is issued by Cross River Bank, Member FDIC, and is not a deposit product.

1. GO BEYOND MLS: TARGET ASSUMABLE MORTGAGES

Offer buyers the chance to take over existing mortgages with lower interest rates by searching FHA, VA, and USDA loans through sites like AssumeList and Assumable.io.

2. ENGAGE WITH FSBO SELLERS

FSBO sellers may not have sold their homes within a few weeks and could be open to working with an agent.

By offering your services, you can help them reach a broader audience and assist your buyers in accessing off-market homes.

3. REVISIT EXPIRED LISTINGS

Expired listings are an excellent opportunity to find homes that owners might be willing to relist in today’s market.

Use tools like RedX.com to find recent and older expired listings. Offering a fresh marketing plan could secure the listing.

4. EXPAND GEOGRAPHICAL BOUNDARIES

Help your buyers by identifying nearby neighborhoods with similar amenities but less competition.

Find areas that match their criteria but offer more options regarding available homes.

For example, maybe their #2 school district has more homes to choose from and is also more affordable.

5. LEVERAGE YOUR MLS IN CREATIVE WAYS

Use advanced filters to search for homes that have been on the market for over 60 or 90 days.

These homes often have less competition, and your buyers might secure a better deal.

6. SPOT 'HALF-DONE FLIPS'

Some investors may be struggling to complete renovations due to rising costs. These unfinished projects could be excellent opportunities for buyers willing to take on a project or negotiate a discount.

7. TARGET ABSENTEE OWNERS

Absentee owners, especially those not living in their properties, may be more willing to sell.

Use services like RE-InvestorList.com to find these owners and offer them a market analysis to see if now is the right time for them to sell.

8. ASSISTED LIVING FACILITY CONNECTIONS

Build relationships with intake directors at assisted living facilities. Families often sell homes to fund assisted living expenses, providing potential listings.

9. UTILIZE PROBATE LEADS

Probate properties are often available when someone passes away, and the heirs must sell the property. Use AllTheLeads.com/Harris for probate leads, which provide details on estates that may soon hit the market.

10. TRACK CONDO AND APARTMENT CONVERSIONS

Keep an eye on newer neighborhoods where rental properties are being converted into resales. Often, these units are available before they’re widely advertised.

11. COLLABORATE WITH REAL ESTATE INVESTORS

Real estate investors often come across homes they choose not to buy. These could be opportunities for your buyers.

Reach out to investor groups on platforms like Meetup or local Facebook groups.

12. APPROACH VACATION RENTAL OWNERS

Some owners face regulations that limit profitability, making them open to selling. Reach out to VRBO and HomeAway owners with potential offers.

13. EXPLORE NOTICES OF DEFAULT (NODS)

Find pre-foreclosure properties through public records. Sellers facing foreclosure are often motivated to sell quickly, offering potential off-market listings for your buyers. Foreclosure.com is a great resource to get started.

14. OFFER HOME VALUATIONS TO YOUR DATABASE

Send Comparative Market Analyses (CMAs) to past clients and your sphere of influence. This could prompt them to sell, especially if they discover their home’s value has significantly increased.

15. ATTEND GARAGE AND ESTATE SALES

Connect with homeowners who may be preparing to sell. These sales often indicate that homeowners are decluttering in preparation for a move. Check Facebook Marketplace, EstateSales.net, and YardSaleSearch.com for upcoming sales.

16. NETWORK WITH NEW CONSTRUCTION SALES REPS

New home sales reps often know homeowners who need to sell their current home to finance a new build. Establish relationships with these reps to find potential sellers.

17. TARGET FRBO LANDLORDS

For Rent By Owner (FRBO) landlords who rent out properties themselves may be tired of managing the property and willing to sell. Reach out to these property owners to discuss their plans.

18. DOOR-KNOCK IN HOT NEIGHBORHOODS

Visit hot areas with valuable market stats or local insights. A simple, “Who do you know who I should be helping buy or sell real estate?” could yield leads.

19. SCAN FOR INCOMPLETE LISTINGS

Look for incomplete or incorrectly categorized listings. These properties may not be getting the attention they deserve and could be opportunities for your buyers.

20. ENGAGE WITH SERVICE PROVIDERS

Build relationships with stagers, contractors, and mortgage brokers who often have a heads-up on homes about to list.

21. PARTICIPATE IN LOCAL EVENTS

Sponsor or attend local events such as parades, farmer’s markets, or community clean-ups. Establish your presence in the community to generate leads through organic connections.

READY TO STAND OUT?

Show your clients you’re more than just another agent—you’re a strategic advisor who unlocks doors and delivers value at every turn.

These 21 strategies go beyond the traditional, positioning you as not just a buyer’s agent but as your clients’ greatest asset in today’s market. Embrace these approaches to showcase your expertise, uncover hidden inventory, and secure those dream homes—and, of course, your commissions!

Ready to master these strategies? Join Premier Coaching for free at PremierCoaching.com to elevate your skills and make an even bigger impact.

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

SPREAD THE WORD

Don’t keep Harris Real Estate Daily a secret! If you’re finding value in our real estate strategies and market insights, share with others why you subscribed.

AND THAT'S A WRAP!

Have an amazing day,

Tim & Julie Harris
Harris Real Estate Daily

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.