🏡 When Disaster Strikes: How Real Estate Agents Can Lead and Serve

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Good evening, agents! 🌝 When disaster hits, communities need more than just cleanup crews and emergency responders—they need leaders.

As a real estate professional, your role extends far beyond buying and selling homes. In times of crisis, you have the power to lead, serve, and make a lasting impact.

Let’s explore how you can step up, support your community, and turn compassion into action.

Let’s turn those mental roadblocks into stepping stones for success. 🚀

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VETTED CHARITIES SUPPORTING LOS ANGELES WILDFIRE VICTIMS

Here are several vetted organizations actively providing relief to those affected by the recent Los Angeles wildfires:

• American Red Cross: Offers shelter, food, and recovery aid for families displaced by the wildfires.

• California Community Foundation’s Wildfire Recovery Fund: Supports intermediate and long-term recovery efforts for those affected by wildfires in California.

• California Fire Foundation’s Wildfire & Disaster Relief Fund: Provides direct assistance to victims, including financial aid and essential services.

• Direct Relief: Delivers medical supplies and financial aid to health facilities serving those impacted by the fires.

• Los Angeles Regional Food Bank: Distributes food and essentials to individuals and families affected by the wildfires.

• Pasadena Humane Society: Provides shelter and care for animals displaced by the wildfires.

• World Central Kitchen: Provides meals to first responders and evacuees in disaster-stricken areas.

Supporting these organizations can make a significant impact on the lives of those affected by the wildfires.

WHEN DISASTER STRIKES YOUR MARKET: HOW REAL ESTATE PROFESSIONALS CAN HELP

Disasters—whether hurricanes, tornadoes, forest fires, or floods—can devastate communities.

As a real estate professional, you have a unique opportunity to lead and support your clients, neighbors, and community in these challenging times.

Here’s how you can step up and make a difference.

1. Stay Calm and Be a Leader

• Adopt a mindset of service and leadership during crises. Your calm, proactive approach will inspire confidence in your community.

2. Put Your Own Oxygen Mask On First

• Develop a personal disaster plan:

  • Prepare a “go-bag” with essentials like water, medications, and important documents.

  • Have an emergency plan for your family, including pet boarding arrangements.

  • Establish a financial safety net with a 6-month reserve if you don’t already have one.

• Taking care of yourself ensures you’re equipped to help others.

3. Share Critical Evacuation Information

• Compile a list of evacuation routes, emergency shelters, and contact numbers for hospitals, the Red Cross, and local emergency services.

• Create and distribute hard copies to your Past Client and Center of Influence Database. Hard copies are vital when phones and internet go down.

• Use this as a doorknocking leave-behind or a mailer.

4. Establish a Community Facebook Page

• Create a local Facebook group, e.g., “We Survived the [Disaster Name]” to share updates, resources, and connect neighbors with their families.

• Ensure the page is a reliable source for real-time information and community support.

5. Commit to Caring Outreach

• Dedicate the days and weeks after the disaster to reaching out. Visit clients, neighbors, and anyone in need with water, food, or basic supplies.

• If phones are working, prioritize phone calls to check on people. If not, load up your car with essentials and make personal visits.

6. Provide a List of Recommended Service Providers

• Create a hard-copy list of trusted service providers, including:

  • Roofers, carpenters, and repair specialists.

  • Insurance company contacts, FEMA, and Red Cross numbers.

  • Emergency pet rescue services.

• If possible, arrange discounts for your clients and neighbors through these providers.

7. Follow Up After the Immediate Crisis

• After the dust settles, reach out again to ensure everyone is on the path to recovery.

• Use the FORD (Family, Occupation, Recreation, Dreams) approach to reconnect and strengthen relationships.

8. Ask ‘Who Else Needs Help?’

• Continuously ask, “Who else do you know who could use my help?”

• Focus on genuine care and service rather than sales. Your compassionate actions will be remembered, leading to referrals and strengthened trust in the long run.

ADDITIONAL RESOURCES FOR DISASTER RELIEF

• Donate to Disaster Relief: Visit RedCross.org, call 800-RED-CROSS, or text REDCROSS to 90999 to donate $10.

• Support for Pets: Contribute to ASPCA or Humane Society to help displaced animals.

• Volunteer Opportunities: Check Volunteer Florida for ways to get involved locally or in impacted areas.

SO REMEMBER…

Disasters reveal the strength of a community and the character of its leaders. As a real estate agent, you have the tools and connections to lead during tough times.

Step up, offer your support, and become the trusted voice your clients and neighbors rely on when it matters most.

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

AND THAT'S A WRAP!

Lead with care and confidence.

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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