Why Agents Are Losing Money Every Day (And How to Stop)

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Good evening, real estate champs! 🏡 Ready for some real talk? The #1 mistake costing agents money every day: procrastination.

It’s the silent killer of productivity, deals, and—let’s be honest—your income. Waiting for the perfect moment or conditions is a fast track to missed opportunities.

Today, we’re breaking down the top procrastination traps that could be draining your commission pipeline and, more importantly, how to break free.

Let's jump in! 🦘

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1. WAITING FOR THE MARKET TO CRASH

You think if you wait, the market will crash, and suddenly everything will fall into place?

Reality check: While you wait, others are closing deals. Millions of transactions are happening without you. Buyers and sellers don’t hit pause just because you’re waiting for the stars to align.

What to Do: Opportunity doesn’t wait for anyone. Why should you?

2. WAITING FOR THE 'PERFECT' MLS LISTINGS

If you’re glued to your MLS feed, waiting for the unicorn listing to pop up, you’re missing out on new construction and off-market deals that could close right now.

Fun Fact: 30% of last month’s closings were new builds.

Reality Check: If you’re just relying on MLS, you’re leaving money on the table. Explore all inventory options.

What to Do: Expand your options and stop waiting for that “perfect” listing to magically appear.

3. RELYING ON YOUR CENTER OF INFLUENCE (COI)

Your Center of Influence (COI) is important, but deals won’t magically fall into your lap just because they know you. Have you connected with them recently? Do you even know who’s ready to move?

Reality Check: Stop waiting for a lead to come to you. Be proactive and reach out to your network—your next deal is there, but only if you dig for it.

What to Do: Reach out, connect, and be proactive. Find out who’s ready to move in the next 90 days. Stop hoping for a phone call and make it happen.

4. WAITING FOR SOCIAL MEDIA FAME

You're posting, waiting for that TikTok or YouTube video to go viral, thinking that will bring in the leads.

Here’s the reality: It’s not just about views. Content is great, but views don’t close deals

What are you doing with that attention?

What to Do: Content is only step one. Consistent follow-up is what gets deals closed.

5. WAITING ON EVERYONE ELSE

If you’re constantly waiting on callbacks, emails, or approvals, you’re letting others control your success.

Reality Check: Take control. Be the one who follows up and pushes the deal forward.

What to Do: Be proactive, follow up, and keep the momentum going. Don't wait—create action.

6. WAITING FOR YOUR SCRIPTS TO BE PERFECT

You’re telling yourself that one more role-play session will make you ready to call prospects.

Reality Check: Stop waiting for that perfect moment to nail your scripts.. Action is the best teacher, so pick up the phone and learn on the go.

You’re never going to get better if you don’t start practicing on real leads.

What to Do: Pick up the phone. Perfection is overrated—practice makes progress.

7. PUTTING OFF NEW DEALS UNTIL AFTER VACATION

Thinking you should coast into your holiday break before starting something new?

Think again.

Reality Check: Deals don’t care about your vacation. Get the ball rolling now and let momentum build while you’re away.

What to Do: Start now, not later. The deals you set up today will be closing tomorrow—regardless of your vacation plans.

8. WAITING FOR YOUR 'BIG WHY'

You’re stuck waiting for that “aha” moment—a burst of motivation or a big revelation to push you forward.

What to Do: Action creates motivation. Dive in now, and the fire will follow.

You’re stuck,

Reality Check: Passion follows action. Start working, and the motivation will follow.

9. WAITING FOR MORTGAGE RATES TO DROP

You’re convinced buyers are sitting on the sidelines, waiting for rates to drop.

Reality Check: But waiting could mean missing out. Buyers are still buying—25% of deals are closing with all cash.

What to Do: Encourage buyers to “marry the home, date the rate.” They can lock in a home now and refinance later if rates improve.

Highlight builder incentives and buy-downs to show how buying now can work to their advantage.

THE REAL COST OF PROCRASTINATION

You think you have time, but every day you delay is a day you lose out on potential income. Multiply your efforts

Take massive action starting today!

Do five times more open houses, five times more follow-ups, five times more lead generation.

Start now, because every minute you wait is money lost.

Your new affirmation:

Still feeling stuck? You need Premier Coaching to sharpen your focus and get things done. Sign up today at PremierCoaching.com—don’t put it off.

Your future commissions depend on it!

Stop waiting, stop losing money to procrastination, and start winning now!

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TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

Sweet dreams,

Tim & Julie Harris
Harris Real Estate Daily

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