🏡 The Real Deal: Top Lead $ources Ranked From Worst to First

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Good evening. Welcome back to your daily dose of real estate insights! Generating leads is the lifeblood of your business—it’s where the magic begins.

Without it? Nada. No negotiations, no closings, no commission checks.

But let’s get real: not all lead sources are created equal. 

That’s why today, we’re breaking down the top lead sources using the Six Filters you NEED to evaluate before pouring your time or money into them.

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YOUR LEAD-SCORING SYSTEM: THE SIX FILTERS (PART 1)

Here’s how we’re ranking today’s lead sources:

1. Quality: Will this lead buy or sell in the next 60 days?

2. ROI: Is the time or money you spend worth the return?

3. Duplicatable: Can you replicate the results consistently?

4. Speed: How quickly can you turn the lead into a deal?

5. Skills Required: Does this lead type demand advanced scripts or expertise?

6. Lead Type: Are we looking at sellers (💎) or buyers (good, but less valuable)?

STEP 1: WORST-TO-BEST—UNDERSTANDING THE RANKINGS

Not all leads are bad, but some just aren’t worth your time. The goal here? Maximize efficiency while delivering results.

• Quality over Quantity: It’s not about casting the widest net but ensuring the fish you catch are ready to bite.

• Seller Focus: Listings provide leverage, create future opportunities, and demand less time than buyers.

PROVEN STRATEGIES YOU CAN COUNT ON

1. Start with Spokes in the Wheel

The best lead generation strategy is multi-faceted. Think of each lead source as a spoke in a wheel—if one isn’t performing, the others keep you moving forward.

2. Leverage Expired Listings

These leads check all six filters. They’re motivated, ready, and often frustrated with their current agent. Use proven scripts to demonstrate your value and earn their business.

3. Referrals from Vendors

Partner with mortgage brokers, inspectors, and contractors. These professionals are talking to potential buyers and sellers daily—make sure they know you’re the go-to agent.

4. Circle Prospecting

Become the local market expert. Farm neighborhoods strategically by sharing market updates and success stories. Building trust takes time, but the results are worth it.

5. Know the Numbers

Track your ROI, response rates, and conversion metrics for each lead source. Adjust your strategy as needed to focus on what works.

READY TO GO ALL-IN?

To master these strategies and more, check out Premier Coaching for FREE. With daily sessions, proven scripts, and systems designed for your market, you’ll have everything you need to thrive.

THE KEY TAKEAWAY?

Your success depends on what you prioritize. By focusing on quality, efficiency, and consistency, you can turn every lead into a win.

Stay tuned for Part 2 as we reveal more insights and rankings to help you dominate your market!

LAST WEEK'S TOP REAL ESTATE HEADLINES

🏡 25 Must-Do’s To Make 2025 Your Best Year Ever! (Part 2) 

🏡 5 Things to Know Before You Get Into Real Estate (Or STAY in!) 

🏡 What NOT To say and do on a Listing Appointment 

🏡 10 Simple Strategies to Perfectly Price Listings 

TAKE ACTION TODAY

Join our Premier Coaching for free, and get daily coaching sessions, expert scripts, and the strategies you need to tackle prospecting head-on. Sign up at https://premiercoaching.com.

And if you’re ready to take that next big step, consider joining the EXP Realty team. Visit https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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AND THAT'S A WRAP!

See you again tomorrow,

Tim & Julie Harris
Harris Real Estate Daily

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